J@pan Inc Newsletter<br>The 'JIN' J@pan Inc Newsletter<br>A weekly opinion piece on social, economic and political trends<br>in Japan.<br>Issue No. 472 Wednesday July 2, 2008, Tokyo<br><br>-----------------------------------------------------------<br>
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marketing special feature is out now. Here are the highlights:<br><br>Deconstructing Dentsu<br>Japanese advertising agency giant, Dentsu, wields immense power<br>over media in Japan but what lies behind its success? And, <br>
putting its size aside, how do its practices and methodology<br>compete in a market that is moving towards less traditional <br>methods of marketing and PR? Our writer talks to industry <br>professionals and uses his own personal experiences of the <br>
company to paint an informed picture of how Dentsu works and<br>which of its methods might be less relevant in the future.<br><a href="http://www.japaninc.com/mgz_july_2008_dentsu">http://www.japaninc.com/mgz_july_2008_dentsu</a><br>
<br>Also in the marketing special feature:<br><br>Marketing Luxury Brands in Japan <br>Jon Hoel looks at the marketing tactics of brands like Coach, <br>Louis Vuitton and high-end watch brands such as Arnold & Son. <br>
He considers why the Japanese market is such fertile ground as <br>well as examining how 'challenger' brands such as H&M and Zara <br>might encroach on their territory by providing lower cost yet <br>high quality alternatives.<br>
<a href="http://www.japaninc.com/mgz_july_2008_luxury_brands_in_japan">http://www.japaninc.com/mgz_july_2008_luxury_brands_in_japan</a><br><br>Marketing 101: P&G <br>Sarah Noorbakhsk examines P&G's long history in Japan and puts <br>
the spotlight on its diverse and evolving marketing techniques.<br>This online special extended version includes analysis of the <br>company's recruitment strategy as an additional marketing tool.<br><a href="http://www.japaninc.com/mgz_july_2008_marketing101">http://www.japaninc.com/mgz_july_2008_marketing101</a><br>
<br>Tokyo Queues For You<br>Queuing is nothing special in Japan. Every day, television <br>programs show long lines of people queuing for up to one hour, <br>even in front of regular noodle shops, only to finish their <br>
food within less than ten minutes. Now, the Tokyo branches of <br>the American doughnut chain Krispy Kreme are taking this <br>phenomenon to a new level.<br><a href="http://tinyurl.com/5s5dbu">http://tinyurl.com/5s5dbu</a><br>
<br>The Eyes of the Beholder<br>As a reseult of new levels of sophistication in terms of <br>marketing, from Web 2.0 to product placement, the interaction <br>between consumers and brands poses a challenge in terms of <br>
measurement. CEO of Japan Market Intelligence, Andrew Thill, <br>discusses how new eye-tracking technology has been adopted by <br>the market research industry to measure consumer response in a <br>number of different ways. <br>
<a href="http://www.japaninc.com/mgz_july_2008_digital_age_consumer">http://www.japaninc.com/mgz_july_2008_digital_age_consumer</a><br><br>Marketing Services Directory<br>Don't miss our comprehensive list of English language capable<br>
marketing services in Japan<br><a href="http://tinyurl.com/5zg53d">http://tinyurl.com/5zg53d</a><br><br>On the cover: The Healthcare Revolution<br>The healthcare industry in Japan is in a period of flux. The <br>ongoing migration of the population from rural areas to cities <br>
combined with growing expectations concerning the convenience <br>and speed of treatment, has created a market for efficient, <br>urban medical centers that offer a one-stop shop with a range <br>of healthcare services available. We learned how Medical Hi-Net,<br>
a consulting company who handle real estate, recruitment and <br>marketing, are bringing the medical mall to Japan.<br><a href="http://tinyurl.com/6kwrof">http://tinyurl.com/6kwrof</a><br><br>---------- Metropolis and eigoTown.com Parties -----------<br>
<br>Metropolis - Tokyo's favorite lifestyle magazine and<br>eigoTown.com - Japan's premier English language learning<br>website - join together on May 10, 2008 to bring you<br>the Metropolis and eigoTown.com Party!<br>
<br>Roppongi hotspot Alife will host over 500 revelers for an<br>evening of fun with people from different backgrounds<br>coming together for eating, drinking and making friends.<br><br>CORPORATE SPONSORS WELCOME<br><br>Website: <a href="http://www.metropolis.co.jp/party">www.metropolis.co.jp/party</a><br>
<br>-----------------------------------------------------------<br><br>Other articles include:<br><br>Standing Out From the Crowd<br>Higher end retail banking is experiencing something of a boom<br>at the moment. Hugh Ashton looks at three foreign-owned banks,<br>
HSBC, Tokyo Star Bank and Shinsei and compares their marketing<br>strategies, unique features and analyzes how they compete with <br>each other.<br><a href="http://www.japaninc.com/mgz_july_2008_retail_banking_in_japan">http://www.japaninc.com/mgz_july_2008_retail_banking_in_japan</a><br>
<br>Bridging the Gap<br>Most descriptions of Arabia these days command superlatives: <br>The world's tallest tower; the world's first 7-star hotel; the <br>world's three largest man-made islands, shaped as palm trees. <br>
The list goes on and makes the eyes boggle, and prospective <br>suppliers salivate. J@pan Inc looks at interaction between Japan<br>and the Gulf states and identifies where the synergies lie and <br>what the future might hold.<br>
<a href="http://tinyurl.com/55o4yl">http://tinyurl.com/55o4yl</a><br><br><br>Going Up?<br>Remember the Schindler elevator disaster? This month's issue<br>covers the company's changing fortunes in Japan and takes a look<br>
at the challenges the post-crisis management faced as wells as <br>the lessons Schindler learned about the Japanese market. <br>Includes an exclusive interview with new CEO of Schindler Japan,<br>Gerhard Schlosser.<br><a href="http://www.japaninc.com/mgz_july_2008_schindler_japan">http://www.japaninc.com/mgz_july_2008_schindler_japan</a><br>
<br>CEO Interview: Fabrizio Lavezarri<br>We talk to the Representative Director of Armani Exchange Japan.<br><a href="http://www.japaninc.com/mgz_july_2008_fabrizio_lavezzari">http://www.japaninc.com/mgz_july_2008_fabrizio_lavezzari</a><br>
<br>Business Break & Trends in Japan<br>Our regular round-up of new businesses, IPO Watch and<br>trend news.<br><a href="http://www.japaninc.com/mgz_july_2008_japan_business_news">http://www.japaninc.com/mgz_july_2008_japan_business_news</a><br>
<br>Measure for Measure<br>Industry and economic environment statistics, plus a focus on<br>innovative hotel group, Super Hotel.<br><a href="http://www.japaninc.com/mgz_july_2008_super_hotel">http://www.japaninc.com/mgz_july_2008_super_hotel</a><br>
<br><br>Exclusive Interview: Phillip Greenan<br>J@pan Inc talks to the Executive Director of the Ireland Japan<br>Chamber of Commerce.<br><a href="http://tinyurl.com/6rpfa9">http://tinyurl.com/6rpfa9</a><br><br>Can Japan Please Stand Up?<br>
Japan's makes no secret of its ambition to become a permanent<br>member of the UN Security Council. We take at look at the status<br>of Japan's bid and its likelihood of success.<br><a href="http://www.japaninc.com/mgz_july_2008_japan_un-security-council">http://www.japaninc.com/mgz_july_2008_japan_un-security-council</a><br>
<br>Inside Out: Business in India<br>Our column on emerging markets considers risks and<br>opportunities in India.<br><a href="http://www.japaninc.com/mgz_july_2008_business-in-india">http://www.japaninc.com/mgz_july_2008_business-in-india</a><br>
<br>The Perfect Suit<br>Kevin Mcgue goes on a journey round town and discovers the <br>finer points of bespoke tailoring.<br><a href="http://www.japaninc.com/mgz_july_2008_perfect-suit">http://www.japaninc.com/mgz_july_2008_perfect-suit</a><br>
<br>The Best Dive this side of Izu<br>We head down to Hachijo-jima and discover its treasures below <br>the waves.<br><a href="http://www.japaninc.com/mgz_july_2008_scuba-diving-hachijo-jima">http://www.japaninc.com/mgz_july_2008_scuba-diving-hachijo-jima</a><br>
<br>Arrivals & Departures<br>Who's coming and going in the international business<br>community here in Japan.<br><a href="http://www.japaninc.com/mgz_july_2008_arrivals-and-departures">http://www.japaninc.com/mgz_july_2008_arrivals-and-departures</a><br>
<br>Classic Crossword<br>It just got harder!<br><a href="http://www.japaninc.com/mgz_july_2008_crossword">http://www.japaninc.com/mgz_july_2008_crossword</a><br><br>Back & Forward<br>Ken Worsley's satirical take on the economy.<br>
<a href="http://www.japaninc.com/mgz_july_2008_back-and-forward">http://www.japaninc.com/mgz_july_2008_back-and-forward</a><br><br>I hope you enjoy this issue, our first as a monthly for a while!<br><br>Peter Harris<br>Editor-in-Chief<br>
<br>-----------------------------------------------------------<br><br>J@pan Inc - Managing Editor/Entrepreneur<br><br>J@pan Inc magazine, the publication for foreign entrepreneurs<br>and businesspeople in Japan is seeking a Managing Editor with<br>
strong entrepreneurial instincts. Not your run-of-the-mill<br>editing position, we require someone with strong editorial and<br>management experience to both manage an editorial and production<br>team to turn out Japan's largest English-language business<br>
monthly. The successful candidate would also be expected to<br>shape the magazine to become a proactive player in the foreign<br>business community. Think content involving the world's largest<br>companies and business development involving some of Japan's<br>
most enterprising businesses -- an unlikely combination but an<br>exciting opportunity to make your mark in Japan.<br><br>Remuneration will be industry competitive and prospects<br>excellent.<br><br>To apply, please send your resume, covering letter and<br>
any relevant clippings to: <a href="mailto:terrie@japaninc.com">terrie@japaninc.com</a><br><br>-----------------------------------------------------------<br><br>++EVENTS<br><br>-----------------------------------------------------------<br>
<br>Marcus Evans Events - Supported by J@pan Inc<br><br>3rd Annual LNG World, 15th - 16th July 2008, Tokyo<br><a href="http://www.marcusevans.com/html/eventdetail.asp?eventID=13569">www.marcusevans.com/html/eventdetail.asp?eventID=13569</a><br>
This event focuses on key operational aspects of LNG business and<br>current market dynamics to succeed in this competitive market.<br><br>'J@pan Inc readers are entitled to a 10% discount upon<br>registration with Ms. Esther Wong.'<br>
Contact: +603 2723 6736 Email: <a href="mailto:estherw@marcusevanskl.com">estherw@marcusevanskl.com</a><br>-----------------------------------------------------------<br><br>++END<br>