<div class="gmail_quote">* * * * * * * * * T E R R I E 'S T A K E * * * * * * *<br>A weekly roundup of news & information from Terrie Lloyd.<br>(<a href="http://www.terrie.com" target="_blank">http://www.terrie.com</a>)<br>
<br>General Edition Sunday, March 7, 2010 Issue No. 556<br>
<br>+++ INDEX<br><br>- What's new<br>- News<br>- Candidate roundup/Vacancies<br>- Upcoming events<br>- Corrections/Feedback<br>- News credits<br><br>SUBSCRIBE to, UNSUBSCRIBE from Terrie's Take at:<br><a href="http://mailman.japaninc.com/mailman/listinfo/terrie" target="_blank">http://mailman.japaninc.com/mailman/listinfo/terrie</a><br>
<br>BACK ISSUES<br><a href="http://www.japaninc.com/terries_take" target="_blank">http://www.japaninc.com/terries_take</a>, or,<br><a href="http://mailman.japaninc.com/pipermail/terrie/" target="_blank">http://mailman.japaninc.com/pipermail/terrie/</a><br>
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<br>------------- PBXL is Business Communications -------------<br><br>+++ WHAT'S NEW<br><br>Publicly listed Starbucks Coffee Japan announced that its <br>profit will rise by 6% to JPY3.1bn on sales of JPY96.4bn <br>
for the 2009 fiscal year ending March 31st, 2010. This is <br>
actually a surprise, because the company was known last <br>year to be struggling in face of competition from Doutor's <br>Excelsior chain as well as the shock pricing served up by <br>McDonalds when it launched a high quality JPY120 Java <br>
coffee at its restaurants. Apparently McDonalds served up <br>160m cups of coffee in FY2008, up 32% over the previous <br>year.<br><br>Starbucks says that it was able to come out with a profit <br>increase rather than the originally expected loss by <br>
changing its menu to include more Japanese foods and drinks<br>(think roasted green tea lattes) and by offering a second <br>cup of coffee for just JPY100. As noted in the Nikkei, this<br>may sound like rampant deflation in a store that normally <br>
sells coffee for a starting price of JPY290 or so, but in <br>fact coffee at Starbucks gets dumped as soon as it ages any<br>way, so the second cup would have little impact on costs.<br><br>Although Starbucks is the world's largest coffee store <br>
chain, it appears to have its work cut out in Japan. The <br>profit came despite flat sales and partly thanks to <br>falling costs of raw materials such as the coffee beans. <br>So how much bigger can Starbucks grow in Japan and <br>
how will it fare in the long term?<br><br>[Continued below...]<br><br>------------ Can't Afford a Better Web Site? --------------<br><br>LINC Media's Electronic Commerce team is proud to announce<br>its "WEB PARTNERS" program, whereby we create fully EC<br>
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<br>Contact: nana.yamaguchi at <a href="http://lincmedia.co.jp" target="_blank">lincmedia.co.jp</a> for details.<br>-----------------------------------------------------------<br><br>[...Article continues]<br><br>Japan is currently the number 3 importer of coffee globally<br>
and consumed about 412,000 tons of beans in 2005. Per <br>capita consumption, however, is still around 3.3kg, putting <br>the country at Number 41 in the tally of coffee drinking <br>nations. Clearly there are still a lot of people not <br>
getting their hit of "Joe" each day. This should be good <br>news for Starbucks, so long as it can profitably identify <br>the missing demographic groups and bring them in to the <br>stores. <br><br>The largest domestic coffee shop operator is <br>
Doutor-Nichires Holdings with its Doutor, Excelsior, and <br>Colorado brands, totaling some 1,201 stores. Although not <br>clearly defined in its financial reports, the company <br>appears to have sales of about JPY30bn from its coffee <br>
business (i.e., non-restaurant) -- substantially less than <br>Starbucks. Overall consolidated sales are a bit more than <br>JPY100bn, making it larger as a business than Starbucks.<br><br>While Doutor's relatively low income from coffee sales <br>
might be surprising, it probably comes about because of the<br>fact that out of 1,120 Doutor branded coffee shops, 974 of <br>them are franchisee-owned -- resulting in far less revenue to <br>the company per store. The Excelsior brand is where Doutor <br>
has obviously decided to use the Starbucks model and of <br>the 181 stores, only 43 of them are franchisee-owned. This <br>really shows in Doutor-Nichires sales numbers as well, <br>where the much smaller number of Excelsior stores <br>
contribute more than half the coffee sales.<br><br>Doutor is trying hard to build up its Starbucks-killing <br>Excelsior brand, and is doing so by making its stores more <br>accessible to a wider range of customers than Starbucks. <br>
For example its allows smokers. The stores also tend to be <br>more centrally located to train stations and high traffic <br>areas (Shibuya excepted) and is more flexible on food and <br>drink menus, allowing alcohol. They have also launched a <br>
loyalty points program that ties in with Culture Convenience <br>Club's Tsutaya video stores.<br><br>The Doutor switch to focusing on the Excelsior brand must <br>pose a problem for the company's many Doutor franchisees. <br>
These operators are under tremendous pressure to cut costs <br>and yet are stuck with a tired brand that is only <br>marginally more up-market than McDonalds. If we were a <br>foreign coffee chain thinking about entering the Japanese <br>
market, we'd be looking at targeting these franchisees, <br>some of whom own dozens of stores each. Buying good <br>locations is expensive, and attacking Doutor at this level <br>would not only get proven operators on the ground, it would<br>
take out a major competitor in each area -- for a while at <br>least.<br><br>Apart from Doutor and the McDonald's shock, the overall <br>coffee marketplace has been struggling for at least 18 <br>months. Back in November, UCC Ueshima, one of the largest <br>
players in the general coffee supply market took over <br>majority control of coffee producer Unicafe, paying JPY3bn <br>for a 50.47% stake. UCC stepped in after Unicafe declared a <br>huge JPY3.6bn loss for FY2009. Unicafe got squeezed by <br>
rising coffee bean prices (which have since eased) and <br>falling sales caused by competition. Between them UCC and <br>Unicafe now control about 25% of all regular coffee produced<br>in Japan.<br><br>Then in December, restaurantor Zensho bought out Art Cafe <br>
and its 35 coffee shops. Zensho reportedly paid a mere <br>JPY300m to acquire Art Cafe's JPY2bn in annual sales. The <br>low price was attributable to Art Cafe running in the red <br>for some time. This acquisition really speaks to how <br>
difficult it is for smaller chains to survive in the <br>current environment.<br><br>So where does this leave Starbucks? Well the CEO in a <br>recent interview said that his company would not join the <br>cost cutting engaged in by its competitors, on the basis <br>
that Starbucks has its brand and ambiance to help make <br>premium sales. But it is clear that the market has reached <br>a level of saturation and it will be much harder for the <br>company to expand in the future. We can ascertain this from<br>
the fact that Starbucks will only open 30 more stores this <br>year, versus an originally planned 80. <br><br>But don't count Starbucks out just yet. While the coffee <br>shop market may be saturated and JPY120 coffee is sending <br>
thrifty customers to McDonalds instead, there is still the <br>home and canned coffee markets. For example 63% of all <br>coffee drunk at home in Japan is instant coffee, and <br>Starbucks is about to launch its VIA coffee essence here <br>
(in April). The VIA product has been a big hit abroad and <br>if successful here will open up a whole new revenue channel<br>that will have Nestle (the instant coffee market leader) <br>and UCC, not just Doutor, concerned. <br>
<br>**************<br><br>Just to change the tone a little, a reader sent in this <br>rather cute auction going on in NZ at present. It's for two<br>bottles holding ghosts that were exorcised recently. The <br>auction comes complete with instructions on how to let the <br>
ghosts escape their bottles again, and bidding is still <br>going on. Current price is NZ$1,680 (JPY102K). This would <br>be an awesome Halloween gift.<br><br><a href="http://www.trademe.co.nz/Browse/Listing.aspx?id=275074040&permanent=0" target="_blank">http://www.trademe.co.nz/Browse/Listing.aspx?id=275074040&permanent=0</a><br>
<br><br><br>...The information janitors/<br><br>***------------------------****-------------------------***<br><br>------------- Be Part of Metropolis' Future ---------------<br><br>Metropolis is considering bringing in private investors to <br>
finance the company's growth plans on the Internet and <br>off-line as well. We wishes to survey our readership to see<br>whether there is any interest by potential investors in<br>such an opportunity. <br><br>This is not solicitation to sell shares, however, if you <br>
have an interest in private investments within Japan and <br>wish to participate in this survey, please contact <br>Metropolis at <a href="mailto:isurvey@metropolis.co.jp" target="_blank">isurvey@metropolis.co.jp</a>.<br>
-----------------------------------------------------------<br>
<br><br>+++ NEWS<br><br>- Low demand depresses bank lending rates <br>- Aoyama menswear mega-outlet for Ueno<br>- Japan to ignore bluefin tuna ban<br>- Astellas making hostile takeover bid<br>- Japan unhappy with U.S. visa-waiver fees<br>
<br><br><br>-> Low demand depresses bank lending rates <br><br>If you thought bank loan interest rates were already low <br>in Japan, think again. For some corporate borrowers at <br>least they just got a whole lot lower. Apparently the <br>
average bank interest rates for January for the nation<br>overall were a record low 1.19%. For the top city banks, <br>the average lending rate was just 0.77%...! The reason <br>for the record low rates is intense competition from <br>
banks trying to get large companies to lend money. <br>Capital spending is down more than 17% and companies are <br>cutting the banks out of the equation (as are savers, it <br>seems), by going direct to the markets with bond issuances. <br>
In 2009, bond offerings exceeded JPY10trn for the first <br>time in 11 years. ***Ed: Mortgage rates are also apparently<br>heading downwards -- so it might be a good time to start <br>renegotiating if you have one.** (Source: TT commentary <br>
from <a href="http://nikkei.co.jp" target="_blank">nikkei.co.jp</a>, Mar 5, 2010)<br><br><a href="http://www.nni.nikkei.co.jp/e/ac/tnks/Nni20100304D04JFF06.htm" target="_blank">http://www.nni.nikkei.co.jp/e/ac/tnks/Nni20100304D04JFF06.htm</a><br>
<br>-> Aoyama menswear mega-outlet for Ueno<br>
<br>If you like the trend of ever-cheaper clothing, then you <br>will love the new Aoyama Trading menswear megastore that <br>just opened in Ueno. At 1,500 m2, the store is one of the <br>biggest outlet stores in Tokyo. Aoyama is selling off its <br>
end-of-line and last-season clothing at the outlet for <br>prices 30% to 90% cheaper than normal. Suit Company shirts <br>(which we can testify are really excellent value) will sell<br>for just JPY950 to JPY4,000. (Source: TT commentary from <br>
<a href="http://nikkei.co.jp" target="_blank">nikkei.co.jp</a>, Mar 5, 2010)<br><br><a href="http://www.nni.nikkei.co.jp/e/fr/tnks/Nni20100304D04JFF04.htm" target="_blank">http://www.nni.nikkei.co.jp/e/fr/tnks/Nni20100304D04JFF04.htm</a><br>
<br>-> Japan to ignore bluefin tuna ban<br>
<br>While we're not sure just how Japan will ignore it, the <br>nation's vice minister for fisheries has said that if <br>Atlantic bluefin tuna exports are banned at an upcoming <br>CITES-related vote later this month, then Japan would not <br>
comply with the ban. The problem for Japan is that the U.S.<br>has come out in support of the ban, meaning that Japan will<br>not have any major allies when the 175-nation vote comes up<br>in Doha, Qatar. ***Ed: So what does "not comply" mean? We <br>
can't find any reference to the alternative, but presume <br>that Japan might try to send its own fishing boats into the<br>Atlantic high seas and see if anyone challenges them. Do we<br>get the sense that the whale hunt confrontation in the <br>
Southern Ocean was just Act One for a bigger showdown yet <br>to come?** (Source: TT commentary from <a href="http://upi.com" target="_blank">upi.com</a>, Mar 5, 2010)<br><br><a href="http://tinyurl.com/yjxe83m" target="_blank">http://tinyurl.com/yjxe83m</a><br>
<br>-> Astellas making hostile takeover bid<br><br>Continuing the trend of Japanese pharma companies acquiring<br>assets abroad and particularly in the USA, Astellas Pharma <br>has made a hostile US$3.5bn take over offer for OSI <br>
Pharmaceuticals of Melville, New York. Apparently Astellas <br>made approaches to the OSI board a number of times in 2009 <br>but was rebuffed each time. It therefore decided to go <br>direct to the shareholders with an offer to buy all <br>
outstanding common shares for US$52/share, a 40% premium <br>over Friday's market closing price. ***Ed: OSI is a cancer <br>specialist, with significant distribution and brand <br>recognition in the U.S. -- perfect fodder for Astellas.** <br>
(Source: TT commentary from <a href="http://nytimes.co.jp" target="_blank">nytimes.co.jp</a>, Mar 1, 2010)<br><br><a href="http://www.nytimes.com/2010/03/02/business/02drug.html" target="_blank">http://www.nytimes.com/2010/03/02/business/02drug.html</a><br>
<br>-> Japan unhappy with U.S. visa-waiver fees<br><br>In a rare move, the Japanese Ambassador to the USA, Ichiro <br>Fujisaki, has criticized the new US$10 fee for visa-waiver <br>travelers to the U.S., which includes almost all Japanese <br>
(other than students, workers, and some others). He said <br>that the move was "not desirable" and "would not contribute<br>to exchanges between Japan and the United States". <br>Apparently both Japan and Europe have urged the U.S. to NOT<br>
introduce the fee. ***Ed: This is a silly move by the U.S. <br>government. Why would you deliberately make it harder for <br>Japanese, German, and British tourists, who spend thousands<br>of dollars each in the USA, US$10 to go there? Besides <br>
that, we imagine the cost of collecting the fee could well <br>use up most of the US$10 in the first place...** (Source: <br>TT commentary from <a href="http://ptinews.com" target="_blank">ptinews.com</a>, Mar 6, 2010)<br>
<br><a href="http://tinyurl.com/ygq2c64" target="_blank">http://tinyurl.com/ygq2c64</a><br>
<br><br><br>NOTE: Broken links<br>Many online news sources remove their articles after just a<br>few days of posting them, thus breaking our links -- we<br>apologize for the inconvenience.<br><br>***------------------------****-------------------------***<br>
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***------------------------****-------------------------***<br><br>+++ CANDIDATE ROUND UP/VACANCIES<br><br>=> BiOS, a Division of the LINC Media group, is actively <br>marketing the following positions for customers setting up <br>
or expanding in Japan, as well as other employers of <br>bilinguals.<br><br>** HIGHLIGHTED POSITION(S)<br><br>BiOS is urgently seeking a number of finance-experienced <br>Java developers, Business Analysts and QA Testers to fill <br>
a large onsite team requirement for a mutli-area project <br>being delivered by our partner within a respected and <br>highly visible Japanese investment bank. Using your highly <br>polished professional skills, you will be predominantly <br>
involved in the full life cycle of applications <br>development. You will also be potentially involved in <br>other related areas of the same project, with the main <br>focus of the role to support polished applications for <br>
use within a large integration project.<br><br>First and foremost if you have experience in investment <br>banks, specifically with equities IT, then this will be <br>the first step to your successful application. Excellent <br>
analytical and development skills are of course a must, as <br>is the ability to perform across multiple platforms. In <br>addition to this if you can demonstrate bilingual language <br>abilities this will be advantageous, but not essential. A <br>
fantastic opportunity to make a name for yourself in a high<br>visibility project within a prestigious organization, this <br>demanding role is waiting for your application now!<br><br>Remuneration is JPY4m – JPY7m, based on your experience.<br>
<br>** POSITIONS VACANT<br><br>- Network Engineer (CCNA Holder), JPY5m – JPY8m<br>- Network PM, Global Telecoms Co, JPY8m – JPY11m<br>- Equities IT Biz Analyst, Japanese iBank, JPY7m – JPY10m<br>- FileNet Architect, European Insurance co., JPY6m–JPY7.5m<br>
- Unix Engineer, Okinawa I-Bank, JPY4m – JPY5m<br><br>Interested individuals may e-mail resumes to:<br><a href="mailto:stuart.gibson@biosjp.com" target="_blank">stuart.gibson@biosjp.com</a><br><br>** BiOS Job Mail<br><br>
Every 2 weeks BiOS sends out a regular communication to its<br>
job seeking candidates, called BiOS Job Mail. Every edition<br>carries a list of BiOS's current and most up-to-date<br>vacancies, with each entry featuring a short job<br>description and a direct link to the main entry on the BiOS<br>
home page. Regardless of whether you are unemployed and<br>searching, thinking about a career change, or just curious<br>to know if there is something out there that might suit you<br>better, the BiOS Job Mail newsletter is an easy and<br>
convenient way for you to stay informed. If you would like<br>to register for the BiOS Job Mail, or to find out more,<br>please email <a href="mailto:stuart.gibson@biosjp.com" target="_blank">stuart.gibson@biosjp.com</a>.<br>
<br>Interested individuals may e-mail resumes to:<br>
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<br>+++ UPCOMING EVENTS/ANNOUNCEMENTS<br><br>------------------ ICA Event - March 18 -------------------<br><br>Speaker: Christopher Neufeld, Business Development Manager<br>- Frost & Sullivan<br>Topic: Green is the New Black!<br>
<br>Details: Complete event details at <a href="http://www.icajapan.jp/" target="_blank">http://www.icajapan.jp/</a><br>(RSVP Required)<br><br>Date: Thursday, March 18, 2010<br>Time: 6:30 Doors open, Buffet Dinner included and cash bar<br>
Cost: 4,000 yen (members), 6,000 yen (non-members)<br>Venue: The Foreign Correspondents' Club of Japan<br><br><a href="http://www.fccj.or.jp/aboutus/map" target="_blank">http://www.fccj.or.jp/aboutus/map</a><br>-----------------------------------------------------------<br>
<br>------------- METROPOLIS EVENT 13th MARCH ----------------<br><br>Metropolis presents its first 'NEW STYLE' house music <br>event.<br><br>Feel the new, vibrant and sophisticated atmosphere created<br>by the collaboration of Japanese Artistic Illumination and<br>
Deep House Music.<br><br>DJs : Kasey Tayler, Vapour Record Australia; Elli Rose,<br>Vivi/Tokyo girls collection; So, LABYRINTH/TRITUBE; <br>Chinatsu, 2009 Miss Universe Finalist<br><br>Details: Complete event details at:<br>
<a href="http://metropolis.co.jp/newstyle/" target="_blank">http://metropolis.co.jp/newstyle/</a><br><br>Date: Saturday, March 13, 2010<br>Time: 23:00 Doors open till 06:00<br>Cost: 4,000 yen at door, 3,500 yen advance payment <br>
Register on the Metropolis web page<br>
Where: Legato in Shibuya: <a href="http://www.legato-tokyo.jp" target="_blank">http://www.legato-tokyo.jp</a><br><br><a href="http://www.metropolis.co.jp" target="_blank">www.metropolis.co.jp</a><br>-----------------------------------------------------------<br>
<br>***------------------------****-------------------------***<br><br>+++ CORRECTIONS/FEEDBACK<br><br>In this section we run comments and corrections submitted<br>by readers. We encourage you to spot our mistakes and<br>
amplify our points, by email, to <a href="mailto:editors@terrie.com" target="_blank">editors@terrie.com</a>.<br><br>*** No comments this week.<br><br>***********************************************************<br>END<br>
<br>SUBSCRIBERS: 9,457 as of March 7, 2010<br>
(We purge our list regularly.<br><br>+++ ABOUT US<br><br>STAFF<br>Written by: Terrie Lloyd (<a href="mailto:terrie.lloyd@japaninc.com" target="_blank">terrie.lloyd@japaninc.com</a>)<br><br>HELP: E-mail <a href="mailto:Terrie-request@mailman.japaninc.com" target="_blank">Terrie-request@mailman.japaninc.com</a><br>
with the word 'help' in the subject or body (don't include<br>the quotes), and you will get back a message with<br>instructions.<br><br>FEEDBACK<br>Send letters (Feedback, Inquiries & Information) to the<br>
editor to <a href="mailto:terrie.lloyd@japaninc.com" target="_blank">terrie.lloyd@japaninc.com</a>.<br><br>ADVERTISING INFORMATION<br>For more information on advertising in this newsletter,<br>Contact <a href="mailto:ads@japaninc.com" target="_blank">ads@japaninc.com</a>.<br>
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<br>J@pan Inc is Japan's only independently published English-<br>language business website. Authoritatively chronicling <br>online the business trends in Japan, each posting brings <br>you in-depth analysis of business, people and technology in<br>
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