* * * * * * * * * T E R R I E 'S T A K E * * * * * * *<br>A weekly roundup of news & information from Terrie Lloyd.<br>(<a href="http://www.terrie.com">http://www.terrie.com</a>)<br><br>General Edition Sunday, August 22, 2010 Issue No. 578<br>
<br>+++ INDEX<br><br>- What's New<br>- News<br>- Candidate Roundup/Vacancies<br>- Upcoming Events<br>- Corrections/Feedback<br>- News Credits<br><br>SUBSCRIBE to, UNSUBSCRIBE from Terrie's Take at:<br><a href="http://mailman.japaninc.com/mailman/listinfo/terrie">http://mailman.japaninc.com/mailman/listinfo/terrie</a><br>
<br>BACK ISSUES<br><a href="http://www.japaninc.com/terries_take">http://www.japaninc.com/terries_take</a>, or,<br><a href="http://mailman.japaninc.com/pipermail/terrie/">http://mailman.japaninc.com/pipermail/terrie/</a><br>
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or call: 03-4550-2557.<br><br>------------- PBXL is Business Communications -------------<br><br><br>+++ WHAT'S NEW<br><br>We certainly don't need to tell readers that anyone selling<br>in to the foreign market in Japan, and particularly the <br>
expat market, is having a really tough time of it. Everyone<br>from foreigner grocery stores and luxury apartment rental <br>firms through to restaurants and escort services have <br>seen a drop-off in the amount of business they were doing <br>
in 2009, and an even more dramatic drop when compared <br>to 2008.<br><br>The Nikkei confirms that part of the reason is because <br>there are in fact less free spending high-end foreign <br>consumers in Japan, otherwise known as foreign bankers. The<br>
newspaper carried an article several weeks ago saying that <br>as of June 20th, 2010, foreign banks and other financial <br>services firms had 4,757 fewer employees, or 17% less, than<br>they did in March 2008. <br><br>While the reduced numbers reported by the Nikkei are not <br>
broken down into expat versus local-hire staff, we can tell<br>from the state of the luxury apartment rental market that <br>many of those missing 4,700 people are in fact foreigners. <br>We are hearing repeated stories of luxury apartments going <br>
for 50% or less of their pre-Lehman shock rentals, and <br>landlords being thankful for getting even this level of <br>return. And if you're trying to sell an expat-level luxury <br>apartment, best to put your plans on hold for 3-5 years <br>
until some kind of recovery is in place...<br><br>Talking to home removals companies, while several say on <br>public forums that business is picking up, most are more <br>forthcoming in private and say that while the situation <br>
may be bottoming out, there has been no significant pickup <br>in inbound foreign family business. This is a particularly <br>dire thing to be happening for foreigner-centric <br>organizations such as the Tokyo American Club, <br>
international schools that have a policy of taking a <br>majority of expat (rather than mixed part-Japanese) families, <br>and in fact, our sister publication -- Metropolis magazine.<br><br>[Continued below...]<br><br>---------- Denphone - Voice, Video and Networks ----------<br>
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<br>-----------------------------------------------------------<br><br>[...Article continues]<br><br><br>You don't have to be a rocket scientist to see how the loss<br>of 17% of your core market, added to a sudden and sustained<br>
contraction of consumer spending, would impact a free paper<br>whose main role is to entertain and guide consumers to <br>entertainment. Metropolis of course isn't the only free <br>paper to be so impacted, all of its foreign competitors are<br>
in exactly the same boat, and in fact even some well-known <br>Japanese free papers are rumored to be in trouble at <br>present. But the fact is that Metropolis is so much more <br>dominant in the market (the paper accounts for over 60% by <br>
volume of all the English-language free papers produced <br>across Japan), the impact is just that much larger.<br><br>Faced with this challenge, the Metropolis team to their <br>credit are doing what needs to be done, and are cutting <br>
costs dramatically while still maintaining the quality of <br>content and thus audience appeal. This will be apparent <br>from the fact that page count in recent issues has come <br>down, although Metropolis still has its bi-weekly bumper <br>
editions. Instead, listings and other detailed content has <br>been moved online and this approach will be quite obvious <br>if you look at issues from August onwards. Yes, Metropolis <br>is still producing prodigious amounts of content, and the <br>
good news is that you can still get it. But you need to be <br>using a smart phone web browser or a PC to do so -- which <br>of course, most people are already doing. There will also be<br>an iPhone/iPad application shortly.<br>
<br>But while one can focus on cost cutting, after a <br>Lehman-type financial shock, sales also have to be rebuilt.<br>In particular, Restaurants and Bars have been very hard hit<br>by the recent recession and consumers are still reluctant <br>
to go out and spend. These venues are core advertisers for <br>Metropolis and without their content, while Metropolis has <br>other ad income, issues without food and clubs is like a <br>hot dog without ketchup. Therefore, the management team has <br>
decided to focus on bringing more business to these <br>establishments and in so doing bring eating-out ad revenues<br>back into the magazine. <br><br>This concept sounds simple, but what do you do if one of <br>your core audiences has left town? Metropolis realizes that<br>
it is going to have to innovate and find new markets, and <br>that is exactly what is happening. Recently the magazine <br>started work on a beefed up set of tourist guides, and from<br>September will have tens of thousands of Chinese and Korean<br>
guide books placed all over Tokyo including Narita airport <br>and in fact even in travel agencies throughout China and Korea. <br><br>Besides tourists, another market that is featuring larger <br>in Metropolis' plans is that of Japanese wanting to sample <br>
the "foreign lifestyle in Japan" experience. This can be <br>equated with people graduating from English classes then <br>wanting to try out their new found skills on real <br>foreigners. This is obviously very topical right now, given<br>
how many major Japanese companies have decided to go <br>international. The interaction can take place in many ways,<br>from dating and seminars, to sports clubs and recruiting. <br>Rather than create a new bilingual paper magazine, which <br>
has been done already by the Hiragana Times, Metropolis <br>is going straight to the web to capture this new audience.<br><br>OK, so going on to the web with content is nothing new, but<br>what is unique about Metropolis' efforts is that it is <br>
engaging its new audience with two very strong online <br>tools, and working them in tandem. The two tools are: an <br>SNS and a rewards system.<br><br>The Metropolis SNS: In case you didn't know, Metropolis <br>started its own SNS late last year. You can find it at:<br>
<br><a href="http://metropolis.co.jp/community/members">http://metropolis.co.jp/community/members</a><br><br>The SNS has been a real success and and as of today <br>(Sunday, August 22nd) it is just 50 people shy of 10,000 <br>
members! Not bad for a small foreign magazine. The reason <br>the membership numbers are still going up by dozens of <br>people a day is because of the slew of Japanese members <br>finding the site looking for friends, partners, employers, <br>
etc. In particular, take a look at any language or clubbing<br>group catering to foreign-Japanese interaction and you'll <br>find hundreds of Japanese members who are now discovering <br>the Metropolis community.<br><br>
Then there is the other half of the equation, the <br>Metropolis Members Club (MMC): The MMC's objective is to <br>get readers, and particularly the SNS members, to go out <br>and socialize in the real world -- hopefully, of course, <br>
using the restaurants and bars of advertisers and <br>collaborating partners. <br><br><a href="http://blogs.metropolis.co.jp/club/">http://blogs.metropolis.co.jp/club/</a><br><br>This is all very logical and fits nicely with the overall <br>
ecosystem concept, but to make sure that things really do <br>happen as intended, the Metropolis program managers have <br>gone all out to ensure that existing readers also stay <br>involved -- by incentivizing them with an impressive prize <br>
calendar. Metropolis is offering over JPY15MM worth of free<br>prizes, awarded at the rate of one prize per week for the <br>next year, each one to be won by someone. This is a really <br>compelling value proposition, as the prize line-up <br>
consists of dozens of return airline tickets, luxury hotel <br>stays, computers, clothing, dining for two, and other <br>products and services. There is also the fact that the MMC <br>partners themselves provide discounts and incentives at <br>
their establishments -- kind of like an English version of <br>gurunavi.<br><br>What do you have to do to become an MMC member? Right now, <br>simply sign up for the regular newsletter and check the <br>announcements of prize winners.<br>
<br>For those of us used to Western-style promotions and big <br>prizes from big corporations, this may all sound a bit old <br>hat, but believe us when we say that for a small publishing<br>operation in Japan, where starting anything new <br>
promotionally is like pulling teeth, Metropolis is pretty <br>much the first in its field to pull off an ecosystem of <br>this size in the foreign community. <br><br>But now they have done it, it will be really interesting to<br>
see how the experiment goes. Next week's prize is a <br>night's accommodation in Okinawa courtesy of the Okinawa <br>Marriott Resort & Spa. Two weeks ago, Jason Hammer won a <br>pair of tickets to any United Airlines direct destination <br>
in the USA or Asia courtesy of United Airlines... All good <br>stuff<br><br><a href="http://blogs.metropolis.co.jp/club/">http://blogs.metropolis.co.jp/club/</a><br><br><br><br>...The information janitors/<br><br>***------------------------****-------------------------***<br>
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<br>+++ NEWS<br><br>- New condo built on shrine land<br>- Antibacterial solar tooth brush<br>- M&A activity expected to surge<br>- Ozawa to become PM?<br>- Yen intervention likely<br><br><br><br><br>-> New condo built on shrine land<br>
<br>One type of real estate you don't see come up much in the <br>English language media, and yet which is quite apparent in <br>certain areas of Tokyo is that of land owned by religious <br>shrines, which is parceled out on long-term leases. <br>
Generally speaking, such land is marketed for about half <br>the going price due to the fact that it is leased and <br>ownership reverts to the shrine after a certain number of <br>years -- usually 20 years, renewable. So we saw with <br>
interest a news item that Mitsui Fudosan Residential has <br>built a luxury condo on the land of Akagi Jinja in Shinjuku <br>-- as part of a 70-year contract. Perhaps more surprising, <br>given that everyone (or their grandkids at least!) has to <br>
eventually move out is that almost all the 69 rooms have <br>been sold already. (Source: TT commentary from <br><a href="http://nikkei.com">nikkei.com</a>, Aug 20, 2010)<br><br><a href="http://e.nikkei.com/e/ac/tnks/Nni20100820D20JFN08.htm">http://e.nikkei.com/e/ac/tnks/Nni20100820D20JFN08.htm</a><br>
<br>-> Antibacterial solar tooth brush<br><br>About the only thing you can't do with Shiken company's new<br>solar-powered electric toothbrush is have it play MP3's while <br>cleaning your chompers. The Soladey J3X creates an ionic <br>
field at the brush head, to kill <em class="style3">S.mutans</em> bacteria in the <br>mouth and break down tooth plaque. Shiken's own website<br>includes an impressive number of endorsements from users <br>who say the brush is amazing... ***Ed: Time to dump our <br>
trusty Philips Sonicare brush perhaps?** (Source: TT <br>commentary from <a href="http://tgdaily.com">tgdaily.com</a>, Aug 20, 2010)<br><br><a href="http://tinyurl.com/37m23yw">http://tinyurl.com/37m23yw</a><br><br>-> M&A activity expected to surge<br>
<br>Nomura's M&A boss, Kentaro Okuda, has commented to Reuters <br>that Japanese companies are about to go on a buying spree, <br>thanks in part to the high yen. So far, Japanese firms have<br>been involved in 146 deals worth US$6bn around Asia, 92 <br>
deals worth US$15.7bn in the Americas, and 63 in Europe <br>worth US$5bn. Okuda reckons that for the full fiscal year, <br>there will be more than US$50bn of M&As by Japanese firms. <br>(Source: TT commentary from <a href="http://reuters.com">reuters.com</a>, Aug 20, 2010)<br>
<br><a href="http://www.reuters.com/article/idUSTRE67J1MP20100820">http://www.reuters.com/article/idUSTRE67J1MP20100820</a><br><br>-> Ozawa to become PM?<br><br>Rumors are rife that Ichiro Ozawa, no one's favorite <br>
politician but craftier than all the others put together, <br>will make a run for the DPJ leadership and thus the Prime <br>Minister's job, in the next few weeks. Even more salacious <br>than how he will do it is why. According to media <br>
speculation, Ozawa stands a good chance of being indicted <br>for funding irregularities, and the only sure way to avert a<br>sentence will be to hold the PM position -- which would <br>apparently make him immune to the charges. (Source: TT <br>
commentary from <a href="http://yomiuri.co.jp">yomiuri.co.jp</a>, Aug 20, 2010)<br><br><a href="http://www.yomiuri.co.jp/dy/national/T100820004568.htm">http://www.yomiuri.co.jp/dy/national/T100820004568.htm</a><br><br>-> Yen intervention likely<br>
<br>Morgan Stanley analysts are saying that there is a more <br>than 51% chance that the Bank of Japan will step into the <br>Foreign Exchange markets and start buying dollars in order <br>to drive down the value of the yen, which is hurting <br>
exporters. If this occurs, it will be the first time since <br>March 2004 that the BoJ has intervened. On Friday the yen <br>was trading at around JPY85 to the dollar and government <br>officials are saying it needs to be back around <br>
JPY100=US$1. (Source: TT commentary from <a href="http://japantimes.co.jp">japantimes.co.jp</a>, <br>Aug 21, 2010)<br><br><a href="http://search.japantimes.co.jp/cgi-bin/nb20100821n2.html">http://search.japantimes.co.jp/cgi-bin/nb20100821n2.html</a><br>
<br><br>NOTE: Broken links<br>Many online news sources remove their articles after just a<br>few days of posting them, thus breaking our links -- we<br>apologize for the inconvenience.<br><br>***------------------------****-------------------------***<br>
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<br>***------------------------****-------------------------***<br><br>+++ CANDIDATE ROUND UP/VACANCIES<br><br>=> BiOS, a Division of the LINC Media group, is actively <br>marketing the following positions for customers setting up <br>
or expanding in Japan, as well as other employers of <br>bilinguals.<br><br>** HIGHLIGHTED POSITION(S)<br><br>BiOS is now looking for experienced HR director candidates <br>for a new APAC wide role with a client in service sales. <br>
Acting as a core business partner to the APAC Director of <br>Operations, you will provide both hands on and strategic <br>support in the areas of employee relations, recruitment, <br>coaching/development, organizational development and <br>
workforce planning. Note that this role may require <br>relocation to Singapore, though this is yet to be <br>confirmed. <br><br>The successful candidate in this role will have more than <br>10 years HR experience in a high-growth, fast-paced, and <br>
changing environment, and in particular a deep <br>understanding of Japanese labor law and HR principles and <br>practices are essential for this position, to support the <br>expansion plans in this territory, as well as the wider <br>
HR issues in the overall APAC zone. In addition to this <br>you will demonstrate leadership in key HR issues with <br>versatility and enthusiasm, and be able to use all of this <br>to influence key decision makers.<br><br>
Remuneration is up to JPY20m depending on your experience <br>and level<br><br>** POSITIONS VACANT<br><br>- Data Center Network Engineer, JPY3.5m – JPY5m<br>- eSourcing Account Manager, JPY4.5m – JPY5.5m<br>- SAP Helpdesk, central Tokyo JPY3.5m – JPY6m<br>
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<br>** BiOS Job Mail<br><br>Every 2 weeks BiOS sends out a regular communication to its<br>job seeking candidates, called BiOS Job Mail. Every edition<br>carries a list of BiOS's current and most up-to-date<br>vacancies, with each entry featuring a short job<br>
description and a direct link to the main entry on the BiOS<br>home page. Regardless of whether you are unemployed and<br>searching, thinking about a career change, or just curious<br>to know if there is something out there that might suit you<br>
better, the BiOS Job Mail newsletter is an easy and<br>convenient way for you to stay informed. If you would like<br>to register for the BiOS Job Mail, or to find out more,<br>please email <a href="mailto:stuart.gibson@biosjp.com">stuart.gibson@biosjp.com</a>.<br>
<br>Interested individuals may e-mail resumes to:<br><a href="mailto:stuart.gibson@biosjp.com">stuart.gibson@biosjp.com</a><br><br>-----------------------------------------------------------<br><br>----------- Making Web Sites More Affordable --------------<br>
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<br>***------------------------****-------------------------***<br><br><br>+++ UPCOMING EVENTS/ANNOUNCEMENTS<br><br>--------------- Entrepreneur Seminar is Back --------------<br><br>Start a Company in Japan<br><br>Entrepreneur's Handbook Seminar 18th of September, 2010<br>
<br>If you have been considering setting up your own company,<br>find out what it takes to make it successful. Terrie <br>Lloyd, founder of over 13 start-up companies in Japan,<br>will be giving an English-language seminar and Q and A on<br>
starting up a company in Japan.<br><br>This is an ideal opportunity to find out what is involved,<br>and to ask specific questions that are not normally <br>answered in business books. All materials are in English <br>and are Japan-focused.<br>
<br>For more details:<br><a href="http://www.japaninc.com/entrepreneur_handbook_seminar">http://www.japaninc.com/entrepreneur_handbook_seminar</a><br><br>-----------------------------------------------------------<br><br>
---------------- ICA Event - September 16 -----------------<br><br>Speaker: Naveen Ravindran, CEO-Endeavor Japan<br>Title: 'ERP: Hard to Implement? Effective?'<br><br>Details: Complete event details at <a href="http://www.icajapan.jp/">http://www.icajapan.jp/</a><br>
(RSVP Required)<br><br>Date: Thursday, September 16, 2010<br>Time: 6:30 Doors open, Buffet Dinner included and cash bar<br>Cost: 4,000 yen (members), 6,000 yen (non-members)<br>Open to all - Venue is The Foreign Correspondents' Club of <br>
Japan<br><br><a href="http://www.fccj.or.jp/aboutus/map">http://www.fccj.or.jp/aboutus/map</a><br>-----------------------------------------------------------<br><br>---------------- iWine Wine Tasting Event -----------------<br>
<br><a href="http://en.iwine.jp">http://en.iwine.jp</a> presents one of the largest consumer food<br>and wine events in Tokyo...<br><br>Want to find a favorite type of wine?<br>Why not do it the way the pros do: by tasting lots of wines<br>
at once! <a href="http://en.iwine.jp">http://en.iwine.jp</a> is proud to present our highly<br>popular large-format wine tasting event, featuring over 75<br>wines from California!<br><br>The entrance fee to the tasting will include a full-service<br>
dinner buffet. Don’t miss this opportunity to taste the<br>four-star cuisine of Mandarin Oriental Hotel Tokyo.<br><br>Take your time and taste a variety of flavors from the<br>varietals and styles you enjoy most...or branch off on a<br>
new journey of exploration.<br>For this tasting, two of <a href="http://en.iwine.jp">http://en.iwine.jp</a>'s certified<br>Sommeliers got together and specifically selected delicious,<br>yet value-oriented and daily-drinking wines.<br>
<br>As with all <a href="http://en.iwine.jp">http://en.iwine.jp</a> events, we make it easy to<br>enjoy the evening and to remember the wines you taste.<br>All participants will receive a catalog of wines to browse.<br>And friendly wine advice from the pros at <a href="http://en.iwine.jp">http://en.iwine.jp</a><br>
to help you get the most from your tasting.<br><br>- Date & Time: September 8th, 2010 (Wed)6:00pm-9:00pm<br>- Venue:Mandarin Oriental Hotel Tokyo<br>(Address: 2-1-1 Muromachi, Nihonbashi, Chuo-Ku, Tokyo)<br>- Admission : 8,950 yen(food, wine, and tax included)<br>
- Capacity: 100 guests<br>- Buy Tickets at: <a href="http://en.iwine.jp">http://en.iwine.jp</a><br><br>-----------------------------------------------------------<br><br>***------------------------****-------------------------***<br>
<br>+++ CORRECTIONS/FEEDBACK<br><br>In this section we run comments and corrections submitted<br>by readers. We encourage you to spot our mistakes and<br>amplify our points, by email, to <a href="mailto:editors@terrie.com">editors@terrie.com</a>.<br>
<br>*** In TT577 we ran a news item speculating that a new lab <br>animal experiment proves that different sugars are handled <br>by the body differently, and the old saw: "Sugar is sugar" <br>doesn't hold water. A few people responded to this, and the<br>
following response was particularly interesting. (Yes, we <br>watched the whole 90-minute video. It's quite compelling.)<br><br>=> Reader comment: You commented, "... opens the question <br>as to whether there are "good" sugars and "bad" sugars..."<br>
<br>The answer is: "Yes there are bad sugars". I am not <br>qualified to explain it properly, but there is a very <br>informative video on Youtube in which a professor explains <br>it. Please take the time to listen to his 90-minute <br>
lecture. He explains the body's "mechanics" for processing <br>different sugars, on a molecular level and along the way <br>also explains how the American FDA is mistakenly handling <br>"bad sugars".<br>
<br>The video title is "Sugar: the bitter truth" and the <br>presenter is Robert H. Lustig, MD, UCSF Professor of <br>Pediatrics in the Division of Endocrinology. The URL is:<br><br><a href="http://www.youtube.com/watch?v=dBnniua6-oM">www.youtube.com/watch?v=dBnniua6-oM</a> <br>
<br>***********************************************************<br>END<br><br>SUBSCRIBERS: 8,935 members as of August 22nd, 2010<br>(We purge our list regularly.)<br><br>+++ ABOUT US<br><br>STAFF<br>Written by: Terrie Lloyd (<a href="mailto:terrie.lloyd@japaninc.com">terrie.lloyd@japaninc.com</a>)<br>
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