* * * * * * * * * T E R R I E 'S T A K E * * * * * * *<br>A weekly roundup of news & information from Terrie Lloyd.<br>(<a href="http://www.terrie.com">http://www.terrie.com</a>)<br><br>General Edition Sunday, July 15, 2012, Issue No. 670<br>
<br>+++ INDEX<br><br>- What's New -- Now is Always a Good Time to Form a Company<br>- News -- In case of earthquake central government may move<br>- Upcoming Events<br>- Corrections/Feedback -- Comments on Consumption Tax<br>
- News Credits<br><br>SUBSCRIBE to, UNSUBSCRIBE from Terrie's Take at:<br><a href="http://mailman.japaninc.com/mailman/listinfo/terrie">http://mailman.japaninc.com/mailman/listinfo/terrie</a><br><br>BACK ISSUES<br><a href="http://www.japaninc.com/terries_take">http://www.japaninc.com/terries_take</a>, or,<br>
<a href="http://mailman.japaninc.com/pipermail/terrie/">http://mailman.japaninc.com/pipermail/terrie/</a><br><br><br>---------- PBXL TOTAL TELEPHONY SOLUTION (TTS) ------------<br><br>PAYING TOO MUCH FOR MONTHLY CALLING CHARGES?<br>
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e-mail us at <a href="mailto:info@pbxl.jp">info@pbxl.jp</a> or call us at 03-4550-2557<br><br>------------ PBXL is BUSINESS COMMUNICATIONS --------------<br><br>+++ WHAT'S NEW<br><br>We always tell aspiring entrepreneurs that the best time to<br>
establish a company is at the bottom of an economic cycle. <br>But what if that "bottom" is a long time -- as in years <br>long, as in the current Post-Lehman period? While it may be <br>counter-intuitive, we still believe that now is a good time <br>
to start a firm, especially in a market as large and <br>diverse as Japan's. The reason is simple: the worse things <br>get for the incumbent population, the more likely they are <br>to find ways to improve their lot and to seek escape. <br>
Either way, they are less hesitant about dealing with a <br>foreign-owned firm, or for that matter, one which is just a<br>few months old.<br><br>Key to getting a company off the ground is the quality of <br>the idea. We firmly believe in the philosophy of letting <br>
the market teach you what it wants. We were reminded of the<br>value of this while putting together a new project <br>recently. On coming up with the basic idea, involving <br>online market research but with a foreign angle, we visited<br>
a number of players in the online research field and found <br>it surprisingly easy to discover where the market gaps are <br>and who is doing what. Within a few short weeks we came <br>away with a deep understanding, several new relationships, <br>
and lots of interest in our service by the existing <br>players, once we start it (hopefully in August). <br><br>How do you make yourself attractive to Japanese companies? <br>Whether you're a venture-funded firm or a foreign company <br>
trying to set up in Japan, here is a check list of <br>compelling reasons for the Japanese to want to buy from <br>you or invest in you:<br><br>* Technology or resources to reduce the cost of doing <br>something they already do, by at least 20%<br>
<br>* You have an idea that will revolutionize the market AND <br>you have a patent pending<br><br>* You are able to do something they cannot (often, just <br>speaking English and having a foreign network is leverage <br>
enough... ;-) )<br><br>* You have a patent or trademark or business relationship <br>they want<br><br>* You have something that helps them significantly <br>differentiate themselves from their competitors<br><br>* You have technical skills to give them a product they <br>
have wanted to build but couldn't<br><br>[Continued below...]<br><br><br>--- NAGAMINE & MISHIMA - Securing Your Success in Japan ---<br><br>Starting a new company in Japan? Looking to streamline<br>your current operations?<br>
<br>The team of bilingual experts at Nagamine & Mishima is able<br>to provide high quality accounting, payroll and tax<br>services that both exceed expectations and fit your budget.<br>Our services help customers improve their operations and<br>
bottom line results.<br><br>To find out more about our services and how we can help<br>your business in Japan succeed, please visit our website<br><a href="http://www.nagamine-mishima.com">www.nagamine-mishima.com</a> or reach us directly by telephone<br>
at 03-3581-1975 or by email at <a href="mailto:info@nagamine-mishima.com">info@nagamine-mishima.com</a>.<br><br>---------- YOUR BOTTOM LINE IS OUR TOP PRIORITY------------<br><br>[...Article continues]<br><br>Once you're past selling an idea, and have absorbed the <br>
market reaction so as to re-shape that idea, the <br>next step is funding it. Since the dotcom bust of 2001, <br>Japan has seen a dearth of venture capital, and those <br>start-ups formed in the last 10 years have typically <br>
initially been funded through friends and family. This is <br>still somewhat the case, although as we noted in Terrie's <br>Take 654 <a href="http://bit.ly/NqfUya">http://bit.ly/NqfUya</a>, there is a new breed of <br>
Y Combinator type investor around who will fund a company <br>with JPY5m-JPY10m. For most start-ups this is not really <br>enough to get much past the drawing board stage, since <br>making products or creating technology is expensive, but at<br>
least it does get the company on to the radar screen of <br>other more advanced VCs. Also, with judicious layering, it <br>may be possible to add the JPY10m from a microfund on to <br>JPY10m from a friends-and-family round, and thus get some <br>
financial "runway" for a start-up to take off.<br><br>The microfunds continue to be in the news recently. Take <br>note of the names, because if you're looking for cash you <br>might want to contact them. Just yesterday, the Nikkei had <br>
an article that Digital Garage, Transcosmos, Recruit, DeNA,<br>and Movida Japan are all making investments in a California<br>accelerator called 500 Startups. This accelerator invests <br>about JPY6m per company, times, we guess, 500 firms. <br>
Japanese investors like this diversified "shot gun" <br>approach, although we are not convinced that it invites <br>quality businesses to get the funding. We believe that <br>companies with seriously good technology and ideas are not <br>
going to be attracted by JPY6m. But what 500 Startups does <br>offer, though, and which isn't available in Japan yet, is a<br>platform to kickstart new companies so that a few months <br>later they can migrate to regular seed and angel round <br>
investors. That's why JPY6m is enough, because it's only <br>supposed to last a few months.<br><br>Here in Japan, unfortunately beyond the microfunds there is<br>a noticeable gap before you can tap in to regular Venture <br>
Capital funds, which are still around and which are still <br>making investments. That gap is fundamentally the period <br>between which you complete your product/technology and <br>start selling, and the point at which the company is just <br>
starting to move to profit. You might wonder if by the time<br>you're making profits you want VC anyway, and sure enough a<br>lot of companies decide to simply hang on to their shares. <br>However, VCs have the business networks to generate new <br>
business for you and their cash can be a welcome buffer if <br>you're growing quickly and struggling with cashflow -- a <br>common problem with successful start-ups.<br><br>VCs that we have heard are still making investments of <br>
a more normal level (JPY30m-JPY150m or more)<br>include: Digital Garage, Softbank Investment (SBI), Gree, <br>DeNA, Transcosmos, Globis Capital (new fund in October), <br>Ant Capital, and Itochu Technology Ventures. Actually, <br>
there are many more firms than this, including regular <br>Japanese companies who may be in the same sector as you and<br>simply want a strategic tie-up (and the right to sell your <br>product), but this list is a good starting point for <br>
general funding and especially if you are not Japanese.<br><br>It is also a good idea to watch what the government is <br>doing to promote investment in new businesses. Recently the<br>government's Innovation Network Corporation (which we were <br>
told also does advanced VC investments in the JPY500m+ <br>range) formed a public-private partnership with Nifty <br>Corporation, in order to promote Japanese content overseas,<br>under the "Cool Japan" initiative. As their press release <br>
points out, most Japanese content producers are smaller <br>firms with few resources to create foreign-language product<br>and thereafter export it. Therefore, the new partners will <br>help local firms with distribution and sales of content <br>
that can be delivery by PC or smartphone, acting as a sales<br>agent. Although the partners are not using their entity to <br>make investments in the content suppliers (to our <br>knowledge), getting on their roster of suppliers would be a<br>
very compelling story for any smaller firms trying to get <br>venture funding from one of the usual players.<br><br>Starting a company is never an easy process, and the <br>prospects of a dull economy may be daunting, but the fact <br>
is that good ideas sell no matter what the status of the <br>economy. Certainly if we'd been in the English-teaching <br>game in the wake of the market collapse post-NOVA, we'd <br>have wanted to be the company that originally came up with <br>
the idea of JPY500 20-minute lessons with operators in the <br>Philippines. Or to be the supplier of organic foreign <br>imported foods after Fukushima. Right now we think travel <br>and crowd-based software applications are looking good. <br>
<br>Then there is Teddy Jennings, who came up with the novel <br>idea of turning customer's dusty, unused Tokyo apartment <br>verandas into lush, green oases. Although you would think <br>that now is not the best time to invest in a company that <br>
beautifies peoples' verandas, in fact, his Vacation Veranda<br>company is taking advantage of people's renewed awareness <br>of the value of green spaces to reduce heat and at the same<br>time makes home somewhere nicer to come back to each day. <br>
The twin events of Fukushima and the economy have given <br>Teddy a media-friendly niche, resulting in his being flat<br>out with orders not only from foreign clientele, but also <br>Japanese who are starting to hear of his concept.<br>
<a href="http://www.vacationveranda.com">www.vacationveranda.com</a>.<br><br>Another interesting niche business to follow is Abi <br>Komolafe's Demiko International, which is catering to the <br>South American and African Japan-residents market by <br>
supplying plantain (a type of starchy banana) at reasonable<br>prices. Abi has come up with the idea of forming a <br>"Plantain in Japan community", based on the fact that <br>this staple food is so hard to find and yet is craved by <br>
the South American and African cultures who grew up with <br>it. Importing container loads of plantain into a new market <br>is certainly adventurous, but with a 200,000+ target <br>audience (not including Japanese), it sounds like a great<br>
niche business to us. <a href="http://www.demiko.com/en/">http://www.demiko.com/en/</a><br><br>Both of these entrepreneurs go to show that good ideas are <br>can happen any time in the economic cycle, and that Tokyo <br>loves novelty and quality of execution.<br>
<br>**************<br>A reminder that our sister company Metropolis is listing <br>a wonderful wooded plot next to the 27-hole Enrei golf <br>course in Suwa, Nagano, for just JPY6,800,000 (about <br>US$80,000). The property is 1,032 square meters, and is <br>
located right on the edge of the golf course, so that you <br>will never be built out. See photos and a full description <br>here. <a href="http://bit.ly/LzdHST">http://bit.ly/LzdHST</a>. The owner is keen to sell <br>quickly, which is why the property is so competitively <br>
priced.<br><br><br><br>...The information janitors/<br><br>***------------------------****-------------------------***<br><br>-------------------- Delta Air Lines ----------------------<br><br>ATLANTA’S NEW TERMINAL IS NOW OPEN TO THE WORLD<br>
<br>On May 16th, the Maynard H. Jackson Jr. International <br>Terminal opened at Hartsfield-Jackson Atlanta International<br>Airport (ATL). This state-of-the-art, LEED-certified <br>terminal accommodates more passengers and makes <br>
international travel a breeze.<br><br>Customers travelling from Asia Pacific to Atlanta will <br>arrive mostly at Concourses E or F, while flights from <br>"pre-cleared" countries will arrive on Concourses T through<br>
D.<br><br>If Atlanta is your final destination:<br>- You will proceed through Passport Control and claim your<br>baggage at the new international terminal.<br>- You will no longer need to recheck your baggage upon <br>exiting Customs.<br>
- There is a passenger pickup area and ground <br>transportation center at the new international terminal.<br>- From the international terminal, complimentary shuttles <br>are available to both the domestic terminal which includes <br>
MARTA, as well as to the rental car center.<br><br>We know these new arrangements will smooth your trip to <br>Atlanta and we look forward to serving you on your next <br>flight.<br><br>For more information about the international terminal, <br>
please visit <a href="http://delta.com">delta.com</a><br>-----------------------------------------------------------<br><br>+++ NEWS<br><br>- In case of earthquake central government may move<br>- Itochu buys UK company for China Plus One strategy<br>
- Radioactive materials disposal becomes safer and cheaper<br>- Floods and land slides kill 24<br><br><br><br>=> In case of earthquake central government may move<br><br>As part of its preparation for the "Big One" that may hit <br>
Tokyo in the next 30 years, a government panel is <br>recommending that central government transfer its various <br>functions to five secondary cities, being Osaka, Nagoya, <br>Fukuoka, Sapporo, and Sendai. Right now, Tachikawa in <br>
western Tokyo is supposed to be the back-up location in <br>case of earthquake, but officials have realized this may <br>not be far enough away, especially if power and traffic <br>congestion are a problem. Other topics addressed by the <br>
panel included the set up of temporary housing for Greater <br>Tokyo's 35m population... ***Ed: Now, that might be a bit <br>more of a challenge!** (Source: TT commentary from <br><a href="http://japantimes.co.jp">japantimes.co.jp</a>, Jul 15, 2012)<br>
<br><a href="http://bit.ly/O1y0nW">http://bit.ly/O1y0nW</a><br><br>=> Itochu buys UK company for China Plus One strategy<br><br>Rising costs and fears of over-dependence on one economy <br>are driving Japanese firms to a China Plus One strategy, <br>
which usually means setting up in Vietnam or other low-cost<br>locations in Asia. Trading house Itochu is saying this is <br>what is driving their purchase of UK apparel manufacturer, <br>Bramhope Group Holdings. Bramhope is apparently a major <br>
supplier to Marks & Spencer, and is already producing <br>clothing in Cambodia, India, and Sri Lanka, quite apart <br>from China. The deal is reportedly worth JPY5bn, and will <br>help Itochu source low cost product for its own brands here<br>
in Japan. (Source: TT commentary from <a href="http://e.nikkei.com">e.nikkei.com</a>, Jul 15,<br>2012)<br><br><a href="http://e.nikkei.com/e/ac/tnks/Nni20120714D14JFF04.htm">http://e.nikkei.com/e/ac/tnks/Nni20120714D14JFF04.htm</a><br>
<br>=> Radioactive materials disposal becomes safer and cheaper<br><br>Osaka manufacturer, Unitika, has launched a new <br>polyester-based radiation shielding wrapping material that <br>can be used to cover or bag contaminated material to a <br>
relatively high degree. The company says that using a <br>single sheet of the tear-resistant material can reduce <br>emissions from medical x-rays by 60%, and when 10 sheets <br>are layered on top of each other, the emissions are blocked<br>
by 99.5%. ***Ed: No word on whether this will work for <br>Fukushima debris, although that seems to be the implication<br>in the Nikkei report.** (Source: TT commentary from <br><a href="http://e.nikkei.com">e.nikkei.com</a>, Jul 14, 2012)<br>
<br><a href="http://e.nikkei.com/e/ac/tnks/Nni20120713D1307A06.htm">http://e.nikkei.com/e/ac/tnks/Nni20120713D1307A06.htm</a><br><br>=> Floods and land slides kill 24<br><br>It's hard to imagine, with the fine sunny weather in Tokyo <br>
this weekend, that Southern Kyushu is copping some of the <br>worst floods in years. As of yesterday, 24 people were <br>confirmed killed and 8 were still missing. Aso City in <br>Kyushu had a record 50.75cm of rain on Saturday. The rain <br>
destroyed 145 homes and flooded 800 others. The forecast <br>for coming days is for more localized rain, but not as <br>severe. (Source: TT commentary from <a href="http://bloomberg.com">bloomberg.com</a>, Jul 15, <br>2012)<br>
<br><a href="http://bloom.bg/O1wEtA">http://bloom.bg/O1wEtA</a><br><br><br><br>NOTE: Broken links<br>Many online news sources remove their articles after just a<br>few days of posting them, thus breaking our links -- we<br>
apologize for the inconvenience.<br><br>***------------------------****-------------------------***<br><br>---------- Want to become an Independent Recruiter? ---------<br><br>Start your own recruiting agency -- we supply the know-how,<br>
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<br>+++ CANDIDATE ROUND UP/VACANCIES<br><br>=> BiOS, a Division of the LINC Media group, is actively<br>marketing the following positions for customers setting up<br>or expanding in Japan, as well as other employers of<br>
bilinguals.<br><br>** HIGHLIGHTED POSITION<br><br>BiOS is urgently looking for a Network Engineer to join a <br>global data center services provider in Tokyo. In this <br>position, you will be responsible for designing and <br>
architecting network systems for both domestic and <br>international clients within data centers, leading 24/7 <br>system monitoring teams and staff, including external IT <br>vendors, as well as providing vendor escort services to <br>
clients. You will also be expected to participate in data <br>center facility expansion plans as a consultant, and work <br>with management in cost-reduction projects.<br><br>Due to the technical nature and demanding work environment,<br>
this position is suitable for someone with more than two <br>years of network design and architect experience, and <br>experience within a data center is preferred. In addition, <br>since this role requires direct coordination with both <br>
regional and global IT teams, native-level Japanese and <br>daily conversational English will be required.<br><br>Remunerations is JPY5M – JPY8M depending on your experience<br>and skill level.<br><br>** POSITIONS VACANT<br>
<br>- Support Engineer, IT company, JPY 4.8M – JPY5.4M<br>- Field Engr (DC Support), DC Service Co., JPY3M – JPY3.6M<br>- Network Engr, Global Telco, JPY3.5M – JPY4.5M<br>- Data Center Sales, DC co. in Tokyo, JPY5M – JPY8M<br>
- Personal Assistant, Investment Firm, JPY3.6M – JPY5M<br><br>** BiOS Job Mail<br><br>Every 2 weeks BiOS sends out a regular communication to its<br>job seeking candidates, called BiOS Job Mail. Every edition<br>carries a list of BiOS's current and most up-to-date<br>
vacancies, with each entry featuring a short job<br>description and a direct link to the main entry on the BiOS<br>home page. Regardless of whether you are unemployed and<br>searching, thinking about a career change, or just curious<br>
to know if there is something out there that might suit you<br>better, the BiOS Job Mail newsletter is an easy and<br>convenient way for you to stay informed. If you would like<br>to register for the BiOS Job Mail, or to find out more,<br>
please email <a href="mailto:toshisada.onishi@biosjp.com">toshisada.onishi@biosjp.com</a>.<br><br>Interested individuals may e-mail resumes to:<br><a href="mailto:toshisada.onishi@biosjp.com">toshisada.onishi@biosjp.com</a><br>
<br>-----------------------------------------------------------<br><br>----- ACCJ Journal - Connect to CEOs of MNEs in Japan -----<br><br>Looking to reach out to key decision makers in Japan? With <br>our English & Japanese language ACCJ Journals, we have an <br>
open line to CxOs of major American & Japanese companies in<br>Japan.<br><br>For the month of July and to celebrate Independence Day, we<br>are offering companies a 60% discount on any advertising<br>product in the ACCJ Journal if payment is settled by August<br>
31st!<br><br>We are eager to support your strategic communications and<br>hope to hear from you soon. For more details, please <br>contact us in English or Japanese at 03-4550-2926 or email <br><a href="mailto:sales@accjjournal.com">sales@accjjournal.com</a>.<br>
-----------------------------------------------------<br><br>***------------------------****-------------------------***<br><br>+++ UPCOMING EVENTS/ANNOUNCEMENTS<br><br>---------------- Start a Company in Japan -----------------<br>
<br>Entrepreneur's Handbook Seminar 29th of September, 2012<br><br>If you have been considering setting up your own company,<br>find out what it takes to make it successful. Terrie Lloyd,<br>founder of over 17 start-up companies in Japan, will be <br>
giving an English-language seminar and Q&A on starting up <br>a company in Japan.<br><br>This is an ideal opportunity to find out what is involved,<br>and to ask specific questions that are not normally <br>answered in business books. All materials are in English <br>
and are Japan-focused.<br><br>For more details:<br><a href="http://www.japaninc.com/entrepreneur_handbook_seminar">http://www.japaninc.com/entrepreneur_handbook_seminar</a><br>------------------------------------------------------------<br>
<br>***------------------------****-------------------------***<br><br>+++ CORRECTIONS/FEEDBACK<br><br>In this section we run comments and corrections submitted<br>by readers. We encourage you to spot our mistakes and<br>
amplify our points, by email, to <a href="mailto:editors@terrie.com">editors@terrie.com</a>.<br><br>=> Reader's comment on last week's TT669 about social <br>insurance and consumption tax.<br><br>*** Reader: While I agree with much of what you wrote, I <br>
don't think it's wholly accurate to state that the Japanese<br>consumption tax model "ignores the cost of people" when <br>calculating taxes payable. There are two ways one can <br>calculate consumption tax owed: 1) minus taxed expenses <br>
from taxable revenue and pay on the difference or 2) divide<br>taxable revenue in half and pay on this amount. While not <br>allowing service providers to directly write off the 70% <br>some pay in personnel costs, allowing the option of an <br>
immediate 50% reduction does tacitly acknowledge that <br>option one is not appropriate for all companies. In that <br>sense, I believe it's difficult to argue that service <br>companies are ignored. Any service provider who actually <br>
pays a full 5% of their revenues in consumption taxes <br>should fire their accountant.<br><br>As an language school, we obviously use the second option <br>and ironically expect the consumption tax increase to <br>possibly increase our profits. The thinking process is: go <br>
ahead and pass the 5% increase on to our students, but <br>due to the consumption tax calculation rules, our payment <br>to the government will only increase 2.5%, thus allowing us<br>to potentially receive a 2.5% increase in income.<br>
<br>Probably not what the government intended -- but everything<br>helps in the current economy. Not saying I'm a supporter of<br>the increase, but it could actually lead to increased <br>revenue and profit for those service providers who play the<br>
situation to their advantage.<br><br>***------------------------****-------------------------***<br><br>***********************************************************<br>END<br><br>SUBSCRIBERS: 7,949 members as of July 15, 2012<br>
(We purge our list regularly.)<br><br>+++ ABOUT US<br><br>STAFF<br>Written by: Terrie Lloyd (<a href="mailto:terrie.lloyd@japaninc.com">terrie.lloyd@japaninc.com</a>)<br><br>HELP: E-mail <a href="mailto:Terrie-request@mailman.japaninc.com">Terrie-request@mailman.japaninc.com</a><br>
with the word 'help' in the subject or body (don't include<br>the quotes), and you will get back a message with<br>instructions.<br><br>FEEDBACK<br>Send letters (Feedback, Inquiries & Information) to the<br>
editor to <a href="mailto:terrie.lloyd@japaninc.com">terrie.lloyd@japaninc.com</a>.<br><br>ADVERTISING INFORMATION<br>For more information on advertising in this newsletter,<br>Contact <a href="mailto:ads@japaninc.com">ads@japaninc.com</a>.<br>
<br>SUBSCRIBE<br>Get Terrie's Take by giving your name and email address at<br><a href="http://www.japaninc.com/newsletters/free_sign_up">http://www.japaninc.com/newsletters/free_sign_up</a>, or go<br>straight to Mailman at:<br>
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<br>J@pan Inc is Japan's only independently published English-<br>language business website. Authoritatively chronicling<br>online the business trends in Japan, each posting brings<br>you in-depth analysis of business, people and technology in<br>
the world's second largest economy.<br><br>Visit <a href="http://www.japaninc.com">www.japaninc.com</a> for the best business insight on<br>Japan available.<br>-----------------------------------------------------------<br>
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