* * * * * * * * * T E R R I E 'S T A K E * * * * * * *<br><br>A weekly roundup of news & information from Terrie Lloyd.<br>(<a href="http://www.terrie.com">http://www.terrie.com</a>)<br><br>General Edition Sunday, August 12, 2012, Issue No. 674<br>
<br>+++ INDEX<br><br>- What's New -- What Future for eAccess?<br>- News -- Beer consumption down almost 10%<br>- Upcoming Events<br>- Corrections/Feedback<br>- Travel Picks -- Izu Tatadohama Beach & Yakushima<br>- News Credits<br>
<br>SUBSCRIBE to, UNSUBSCRIBE from Terrie's Take at:<br><a href="http://mailman.japaninc.com/mailman/listinfo/terrie">http://mailman.japaninc.com/mailman/listinfo/terrie</a><br><br>BACK ISSUES<br><a href="http://www.japaninc.com/terries_take">http://www.japaninc.com/terries_take</a>, or,<br>
<a href="http://mailman.japaninc.com/pipermail/terrie/">http://mailman.japaninc.com/pipermail/terrie/</a><br><br><br>-=-=-=-=-=-=-=-=-PBXL Managed Cisco Services-=-=-=-=-=-=-=-<br><br>After delivering the first hosted Cisco PBX offering in <br>
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Communications<br>=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br><br>+++ WHAT'S NEW<br><br>On Thursday, the shares of Japan's fourth largest telco, <br>eAccess, fell 8.1% to JPY13,110, after Nomura Securities <br>
cut its rating for the stock. Nomura reckons that eAccess' <br>fixed-line ADSL business is declining -- not hard to <br>imagine, as indicated by the fall in subscribers to the <br>service. eAccess of course also has a large mobile <br>
business, thus providing balance to the fixed line business<br>shrinkage. However, Nomura appears to be of the opinion <br>that the mobile business is not going to make up the slack.<br><br>It is true that the mobile sector in general is under <br>
tremendous pressure, led by Softbank setting the benchmarks<br>for low pricing and unrestricted data volumes, AU the <br>benchmark for service quality, and eAccess/NTT DoCoMo for <br>speed. As Number Four, eAccess has found that it has to <br>
compete on all levels, being at least as cheap as Softbank,<br>at least as technically competent as AU and at least as <br>ubiquitous as NTT DoCoMo -- making it tough for the much<br>smaller company to make money. Without any more hit <br>
products like their high-speed wireless routers, it might be <br>hard for them to survive.<br><br>What makes eAccess special is its leadership, Dr. Sachio <br>Semmoto, a telco industry pioneer and well-known <br>entrepreneur, and his meticulous partner, President Eric <br>
Gan. Both of these gentlemen know the industry and consumer<br>markets well, and have a solid relationship that has <br>withstood the test of time. Back in the gold old days, of <br>2005, Semmoto was able to raise a staggering JPY363bn <br>
(US$4.5bn) in private equity and loans for the mobile <br>business, even though it was a start-up with no <br>infrastructure and no brand. This was really quite an <br>awesome feat and remains probably the <br>highest-funded start-up (versus a spin-off of an existing <br>
company) in history.Even Facebook's pre-IPO funding <br>came in at half this amount. His success in raising this <br>cash speaks to Semmoto's willingness to take risks and<br>get others to believe in his vision.With a person like that, <br>
you can never count him or his company down and out.<br><br>[Continued below...]<br><br><br>--- NAGAMINE & MISHIMA - Securing Your Success in Japan ---<br><br>Starting a new company in Japan? Looking to streamline<br>
your current operations?<br><br>The team of bilingual experts at Nagamine & Mishima is able<br>to provide high quality accounting, payroll and tax<br>services that both exceed expectations and fit your budget.<br>Our services help customers improve their operations and<br>
bottom line results.<br><br>To find out more about our services and how we can help<br>your business in Japan succeed, please visit our website<br><a href="http://www.nagamine-mishima.com">www.nagamine-mishima.com</a> or reach us directly by telephone<br>
at 03-3581-1975 or by email at <a href="mailto:info@nagamine-mishima.com">info@nagamine-mishima.com</a>.<br><br>---------- YOUR BOTTOM LINE IS OUR TOP PRIORITY------------<br><br><br>[...Article continues]<br><br>As of late, though, eAccess' seems to have been a bit <br>
aimless in terms of strategy. The company's profits are in <br>geek-friendly devices, but it seems determined to spend <br>lots of cash so it can look like a regular phone company as<br>well -- complete with female celebrities and bill-boards <br>
and stores. However, their problem is that they have <br>nothing to compare with Apple's iphone, and what they do <br>have is pretty pallid. Furthermore, while a 75Mbps mobile <br>connection is pretty cool, DoCoMo has a similar product, <br>
and besides there comes a point which higher speeds are <br>not as important to users as functionality and <br>value-for-money. So unless there is a radical new <br>must-have direct-to-cloud application that becomes available<br>
on Android, then how fast is fast enough? Probably eAccess<br>is already finding out.<br><br>What does a smaller-sized cell phone company have to do to<br>compete for customers in a shrinking market? It seems to<br>us that there are only two possibilities: slug it out over <br>
price and technology so as to win point-by-point market <br>share from the other carriers -- something which is hard to<br>see when the other players are willing to spend their way <br>to success, or otherwise expand beyond the infrastructure <br>
business and get into value-added services -- sort of a <br>variation of what Apple is doing combining hardware with <br>apps. <br><br>OK, Apple is so far ahead on consumer apps that eAccess has<br>little chance on that front, and both DoCoMo and AU are <br>
investing strongly in user content such as mobile TV and <br>music, so that segment is done to death as well. But it seems <br>to us that the "native" customer for eAccess is businesses,<br>which most highly value speed and good infrastructure, and for<br>
this segment, there is still lots of opportunity. <br><br>Therefore, we think that eAccess should seriously look at <br>building a domestic and international B2B developer <br>network, and have those partner software firms produce a <br>
series of business-related apps to run only on an eAccess<br>specific Cloud service. The focus should be on apps which <br>are already available from Microsoft and others on PCs, but <br>which haven't quite made it to mobile yet. Google and others<br>
are headed in this direction, but so far here in Japan apart <br>from email and storage, no one has succeeded in doing <br>anything meaningful on a major scale direct to mobile<br>devices. If these business-essential apps were priced at, <br>
say, JPY500/month/user, and if they were any good, then <br>with eAccess' corporate sales capability and penetration, <br>the company and its partners could quickly build a large <br>following of users. <br><br>Apps that would work particularly well in this scenario <br>
would be salesforce automation, inventory control, <br>accounting systems, ID systems, restaurant and hotel POS <br>(lite) systems, and any other functionality that typically <br>costs millions of yen to licence a year.<br>
<br>Developing these apps could be done in a collaborative <br>manner, where eAccess would offer guidance/control, and, <br>say, dollar-matching funds up to JPY20m per product. <br>Actually, DoCoMo has been funding app development <br>
companies for some years now, so this is not a new<br>concept, and some of the results are showing up in their<br>service line-up. We think their problem is that they haven't<br>spent enough time helping the developers shape the <br>
applications, preferring instead to take more of a <br>conventional hands-off VC approach.<br><br>OK, yes, there are already 1,000,000 apps combined<br>published for both iphone and Android already, but<br>before you shoot down our idea, remember that 99% <br>
of them are not commercial grade and of those that are, <br>few are available for JPY500/month/user. <br><br>We think that talented Apple and Android developers could <br>be attracted by being selected as a specific partner, <br>
especially if coupled with development subsidies. For <br>eAccess, the experiment would be cheaper than running more <br>somewhat lame consumer advertising. For JPY500m they <br>could fund 25 starters and would surely land at least 5<br>
winning apps, using those as a platform to build a new<br>business on. <br><br>The problem is: can an telco reconfigure itself to create a<br>software business? Well, a similar radical move was done <br>once before, when visionary Steve Jobs took Apple as a <br>
computer company down the new path of mobile and <br>software/content. Perhaps eAccess' Semmoto needs to take <br>an adventurous page from his own book and move his company<br>from where bandwidth is the be-all, end-all of the business to <br>
where it is just another part of the solution. To do this, he needs<br>to make the handsets virtually free (oh, wait, they already are), <br>the bandwidth needs to be priced below the competition (it <br>generally is), AND he needs a source of profits that the <br>
competition don't already have...<br><br>********************<br><br>A quick note that we're taking the weekend off next week, <br>one of our four weeks off a year. Have a good Obon, don't <br>get too frustrated with the traffic jams, and we'll be back<br>
on August 26th.<br><br><br>...The information janitors/<br><br>***------------------------****-------------------------***<br><br>-------------------- Delta Air Lines ----------------------<br><br>SUMMER HEATS UP WITH MORE MILES TO EARN,<br>
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3. Search and complete your flight booking(s). All travels<br>must be completed by December 31, 2012.<br><br>While you travel the world, remember that you can earn <br>additional miles with our SkyMiles partners for hotel <br>
reservations, rental cars and even online purchases. For a <br>full list of our partners, please visit <a href="http://delta.com">delta.com</a>.<br><br>All SkyMiles program rules apply to SkyMiles program <br>membership, miles, offers, mile accrual, mile redemption, <br>
and travel benefits. The rules are subject to change any<br>time.<br><br>To review the rules, please visit <a href="http://delta.com/memberguide">delta.com/memberguide</a>.<br>-----------------------------------------------------------<br>
<br>+++ NEWS<br><br>- Beer consumption down almost 10%<br>- Strange weather to stay for at least 6 more months<br>- Goldman exits Fujita investment<br>- HK baby formula recall response<br>- New book on survival and handling snakes<br>
<br><br><br>=> Beer consumption down almost 10%<br><br>While most of us are thankful that this summer is cooler <br>than usual and thus electricity demand is manageable, the <br>beer companies on the other hand are unhappy. Beer shipments<br>
are down 9.3% to 42.96m cases (1 case = 20x633ml bottles). <br>In fact, by beer type, ordinary beer shipments fell by <br>10.1%, low-malt (and thus cheaper) beers fell by 15%, and <br>only beer-substitutes held to a 5.5% dip. ***Ed: Of course <br>
more than just a cooler summer is going on here. The <br>government's illogical tax policies on beer, forcing people <br>to move to beer-like drinks, will eventually hurt the beer <br>industry much more than the weather. Once people get used <br>
to beer-like drinks, which typically contain little or no <br>alcohol -- perfect for older people -- they are unlikely to<br>want to go back to the real thing.** (Source: TT commentary<br>from <a href="http://japantimes.co.jp">japantimes.co.jp</a>, Aug 11, 2012)<br>
<br><a href="http://www.japantimes.co.jp/text/nb20120811a8.html">http://www.japantimes.co.jp/text/nb20120811a8.html</a><br><br>=> Strange weather to stay for at least 6 more months<br><br>The rainy season couldn't decide whether to end of not <br>
until almost August, and now we're having Hawaiian-style <br>almost daily rain showers. The reason is because we are in <br>the middle of an El Nino period in the weather cycle, which<br>is caused by higher than normal warming of the sea surface <br>
in the equatorial Pacific. El Nino usually means droughts <br>in the southern hemisphere and wet warm winters in the <br>northern hemisphere. ***Ed: This could well mean that there<br>will be damage to the Australian wheat harvest, which <br>
coming on top of the US drought and the corn/wheat shortage<br>arising from that, would not be good.** (Source: TT <br>commentary from <a href="http://saudigazette.com.sa">saudigazette.com.sa</a>, Aug 11, 2012)<br><br><a href="http://bit.ly/RKybJB">http://bit.ly/RKybJB</a><br>
<br>=> Goldman exits Fujita investment<br><br>In a continuing stream of divestments by Goldman Sachs from<br>Japan, the company has given up on its Fujita construction <br>company investment, selling the firm to Daiwa House for <br>
JPY50bn. Goldman bought Fujita in several stages through to<br>2008 for JPY45bn. So while they didn't lose any money on <br>the deal, a 10% return over 4 years indicates to us that <br>Goldman couldn't see Fujita improving its situation any <br>
time soon without a lot more investment. ***Ed: Daiwa House<br>on the other hand has deep pockets (JPY65bn in pre-tax <br>profits last year) and unlimited patience, making it an <br>ideal new owner.**<br><br><a href="http://reut.rs/OiKegl">http://reut.rs/OiKegl</a><br>
<br>=> HK baby formula recall response<br><br>Both Morinaga and Asahi have responded to HK authorities <br>who told them to recall their baby formulas on the basis <br>that the powdered products do not contain enough iodine to <br>
meet WHO regulations. The companies shot back saying <br>that their products are safe and that since Japanese eat <br>seaweed, there is no need to add iodine to the formula. <br>***Ed: Yes, well, on the surface the seaweed eating may be <br>
true, but unless the baby is suckling with its mother or <br>drinking miso soup with the family, how do they get that <br>seaweed intake? The HK authorities point out that lack of <br>iodine can retard infant brain development. Morinaga and <br>
Asahi would do well to revise their formulations, and <br>furthermore to ask themselves if they shouldn't be <br>reformulating for Japanese infants as well.** (Source: TT <br>commentary from <a href="http://e.nikkei.com">e.nikkei.com</a>, Aug 9, 2012)<br>
<br><a href="http://s.nikkei.com/Ocmqb5">http://s.nikkei.com/Ocmqb5</a><br><br>=> New book on survival and handling snakes<br><br>Totally not Japanese news, but, hey, it's Obon this coming <br>week... :-). The ABC has a nice little article promoting a <br>
book by Bob Cooper, helping "townies" figure out how to <br>survive in the Australian Outback (desert) and also how to <br>handle snakes. According to Cooper, about 70% of people who<br>get lost in the Outback are Australians, not tourists, so <br>
the book is primarily targeted at educating them how to be<br>prepared and how to do things like harvesting moisture from<br>trees with plastic bags, how not to wander away from your <br>current location while waiting for rescue, and other <br>
basics. On the snake handling side of things, Cooper is <br>primarily targeting the many mining and energy workers who <br>have to deal with Australia's frequent venomous snakes, <br>such as the Taipan and the Banded Tree snake. (Source: TT <br>
commentary from <a href="http://abc.net">abc.net</a>, Aug 3, 2012)<br><br><a href="http://www.abc.net.au/rural/content/2012/s3560135.htm">http://www.abc.net.au/rural/content/2012/s3560135.htm</a><br><br><br><br>NOTE: Broken links<br>
Many online news sources remove their articles after just a<br>few days of posting them, thus breaking our links -- we<br>apologize for the inconvenience.<br><br>***------------------------****-------------------------***<br>
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hope to hear from you soon. For more details, please <br>contact us in English or Japanese at 03-4550-2926 or email <br><a href="mailto:sales@accjjournal.com">sales@accjjournal.com</a>.<br>-----------------------------------------------------------<br>
<br>+++ CANDIDATE ROUND UP/VACANCIES<br><br>=> BiOS, a Division of the LINC Media group, is actively<br>marketing the following positions for customers setting up<br>or expanding in Japan, as well as other employers of<br>
bilinguals.<br><br>** HIGHLIGHTED POSITION<br><br>BiOS is urgently looking for Data Center Sales staff to <br>work for a global data center services provider in Tokyo. <br>The candidate will be responsible for directly negotiating <br>
with both domestic and international clients within Japan, <br>working for the company’s bilingual data center facility <br>and IT outsourcing services. The candidate will also be <br>coordinating between clients and internal engineering teams<br>
for scheduling installations, planning maintenance, etc. <br>Finally, the person will be responsible for attending <br>internal sales meetings and providing revenue forecasts.<br><br>Due to the technical nature and demanding work environment,<br>
this position is suitable for someone with more than 3 <br>years of experience selling Data Center Services or IT <br>Infrastructure services. In addition, since this role <br>requires direct coordination with both regional and global <br>
IT teams, native-level Japanese and business-level English <br>will be required.<br><br>Remuneration is JPY5M – JPY8M depending on your experience <br>and skill level.<br><br>** POSITIONS VACANT<br><br>- Cabling Engr, data center service co., JPY4.5M – JPY6M<br>
- Project Mgr, international IT company, JPY5.4M - JPY7M<br>- Senior IMAC Engr, global investment firm, JPY 4M – 4.8M<br>- Data Center Operator, DC co., JPY3M – JPY3.6M<br>- Personal Assistant, investment firm, JPY3.6M – JPY5M<br>
<br>** BiOS Job Mail<br><br>Every 2 weeks BiOS sends out a regular communication to its<br>job seeking candidates, called BiOS Job Mail. Every edition<br>carries a list of BiOS's current and most up-to-date<br>vacancies, with each entry featuring a short job<br>
description and a direct link to the main entry on the BiOS<br>home page. Regardless of whether you are unemployed and<br>searching, thinking about a career change, or just curious<br>to know if there is something out there that might suit you<br>
better, the BiOS Job Mail newsletter is an easy and<br>convenient way for you to stay informed. If you would like<br>to register for the BiOS Job Mail, or to find out more,<br>please email <a href="mailto:toshisada.onishi@biosjp.com">toshisada.onishi@biosjp.com</a>.<br>
<br>Interested individuals may e-mail resumes to:<br><a href="mailto:toshisada.onishi@biosjp.com">toshisada.onishi@biosjp.com</a><br>-----------------------------------------------------------<br>***------------------------****-------------------------***<br>
<br>+++ UPCOMING EVENTS/ANNOUNCEMENTS<br><br>---------------- Start a Company in Japan -----------------<br><br>Entrepreneur's Handbook Seminar 29th of September, 2012<br><br>If you have been considering setting up your own company,<br>
find out what it takes to make it successful. Terrie Lloyd,<br>founder of over 17 start-up companies in Japan, will be <br>giving an English-language seminar and Q&A on starting up <br>a company in Japan.<br><br>This is an ideal opportunity to find out what is involved,<br>
and to ask specific questions that are not normally <br>answered in business books. All materials are in English <br>and are Japan-focused.<br><br>For more details:<br><a href="http://www.japaninc.com/entrepreneur_handbook_seminar">http://www.japaninc.com/entrepreneur_handbook_seminar</a><br>
-----------------------------------------------------------<br>***------------------------****-------------------------***<br><br>+++ CORRECTIONS/FEEDBACK<br><br>In this section we run comments and corrections submitted<br>
by readers. We encourage you to spot our mistakes and<br>amplify our points, by email, to <a href="mailto:editors@terrie.com">editors@terrie.com</a>.<br><br>=> A reader comments about our story last week on <br>over-policing by Japanese lifeguards at swimming pools and <br>
beaches.<br><br>*** Reader says: I suppose excessive rules about kids <br>swimming pools could have something to do with the <br>imbalance of silver and bronze over gold. However, I would <br>guess it is has more to do with applying scientific method <br>
to training, and financial support. What was sufficient 4 <br>or 8 years ago is not sufficient now.<br><br>***------------------------****-------------------------***<br><br>+++ TRAVEL DESTINATIONS PICKS<br><br>=> Cool Off at Izu Tatadohama Beach, Shizuoka-ken<br>
<br>When you think of Japan, do you think about the beach? You <br>should. Japan is nothing but a collection islands. Get <br>outside of the big cities and Japan’s long stretches of <br>incredible coastline are yours for the finding and <br>
enjoying.<br><br>To date, my favorite beach is Izu Tatadohama in Shimoda <br>City at the bottom of the Izu Peninsula. I’d heard about <br>the nearby Izu Shirahama Beach from friends and I’d seen <br>pictures of it on the internet but I wanted to see for <br>
myself if the pictures really were true. I rented a <br>surfboard and scheduled a lesson with the first surf shop <br>that answered the phone, but I neglected to check the <br>store’s location until I arrived in Shimoda. Realizing my <br>
mistake, I stored my luggage at my ryokan and made the <br>thirty-minute walk from Izukyu Shimoda Station to the <br>store’s location. <br><br>It was after 9 at night and the store was long closed but <br>I had to see if my mistake could be rectified. At the <br>
storefront the sound of breaking waves reduced my concern <br>and a quick check of the beach itself eliminated it <br>completely. The moon-mirroring sand was fine and soft under<br>my feet. The water was warm and refreshing. The moon’s <br>
light was only enough to illuminate the waves’ white water <br>when they broke so I couldn’t tell how large they were or<br> what they looked like, but I did know that surfing wouldn’t <br>be a problem the next day.<br><br>
<a href="http://japantourist.jp/view/cool-off-at-izu-tatadohama-beach">http://japantourist.jp/view/cool-off-at-izu-tatadohama-beach</a><br><br> <br>Yakushima - Jomon Sugi, Kagoshima-ken<br>Trek through a magical forest to Japan's oldest tree<br>
<br>Yakushima is an island south of Kyushu that can be reached <br>within a couple of hours by boat from Kagoshima. The star <br>of the island, the main draw is undoubtedly Jomon Sugi.<br><br>Jomon Sugi is Japan's oldest Cedar. With age estimates <br>
anywhere between 2000 and 7000 years old, it is also one of<br>the World's oldest trees. The path to the tree is fairly <br>long, with the recommended time being around 9 -10 hours. <br>My friends and I managed it in around 8, but we maintained <br>
quite a pace to beat the crowds.<br><br>Beating the crowds is something to bear in mind. Under the <br>advice of the owner of our hotel, we set off around 4 in <br>the morning and were on the trail around 5. At the start of<br>
the trail you follow train tracks, reminiscent of Indiana <br>Jones. I wondered why they were there and began to feel <br>like one of Snow White's seven dwarfs as the train tracks <br>seem to go on forever. [Ed: Read the article to find out <br>
what these train tracks were for.]<br><br><a href="http://japantourist.jp/view/yakushima-jomon-sugi">http://japantourist.jp/view/yakushima-jomon-sugi</a><br><br>***------------------------****-------------------------***<br>
<br>***********************************************************<br>END<br><br>SUBSCRIBERS: 7,907 members as of August 12, 2012<br>(We purge our list regularly.)<br><br>+++ ABOUT US<br><br>STAFF<br>Written by: Terrie Lloyd (<a href="mailto:terrie.lloyd@japaninc.com">terrie.lloyd@japaninc.com</a>)<br>
<br>HELP: E-mail <a href="mailto:Terrie-request@mailman.japaninc.com">Terrie-request@mailman.japaninc.com</a><br>with the word 'help' in the subject or body (don't include<br>the quotes), and you will get back a message with<br>
instructions.<br><br>FEEDBACK<br>Send letters (Feedback, Inquiries & Information) to the<br>editor to <a href="mailto:terrie.lloyd@japaninc.com">terrie.lloyd@japaninc.com</a>.<br><br>ADVERTISING INFORMATION<br>For more information on advertising in this newsletter,<br>
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or, <a href="http://mailman.japaninc.com/pipermail/terrie/">http://mailman.japaninc.com/pipermail/terrie/</a><br><br>Copyright 2012 Japan Inc. Communications Inc.<br><br>----------------- Japan Inc opens up Japan ----------------<br>
<br>J@pan Inc authoritatively chronicles business trends in <br>Japan. Each posting brings you in-depth analysis of <br>business, people and technology in the world's third <br>largest economy.<br><br>Visit <a href="http://www.japaninc.com">www.japaninc.com</a> for the best business insight on<br>
Japan available.<br>-----------------------------------------------------------<br><br><br><br><br><br>