<span class="gmail_quote"></span>J@pan Inc presents the Wireless Watch Newsletter:<br><br>W I R E L E S S W A T C H<br><br>Commentary on the Business of Wireless in Japan<br><br>Issue No. 166<br>Friday, September 7, 2007<br>
Tokyo<br><br>*****OUT NOW J@PAN
INC MAGAZINE'S SUMMER ISSUE*****<br>Featuring our Real Estate Special, Web 2.0 Marketing and more!<br><br><br>Push Mail Services – Finally picking up in Japan?<br><br>The mobile corporate market is still underdeveloped in comparison
<br>with overseas. Most employees still use their own private phone <br>and get their business calls reimbursed – a time consuming <br>exercise at the end of every month. Besides voice calls, business<br>users have a high demand to access their corporate mails and
<br>agenda. The easiest way to get access to corporate mail is to <br>forward all incoming e-mails to your mobile phone or use a <br>POP-mail service that can be access through the mobile phone <br>browser. These methods are not secure and the mobile and
<br>corporate mails are not synchronized. <br><br>DoCoMo introduced the BlackBerry in 2006 aimed at multinational <br>companies that already use the service in their overseas offices.<br>The BlackBerry is only available for the enterprise market. At
<br>this moment there is only one device, the 8707h with a Japanese <br>user interface. DoCoMo provides the BlackBerry enterprise server <br>that integrates with corporate mail servers like Microsoft <br>Exchange and IBM Lotus Domino for secure access to e-mail.
<br>DoCoMo sees the BlackBerry as a cash cow creaming only the top <br>of the market – flat data rates do not apply and hefty roaming <br>data fees are charged to the bankers visiting Tokyo. We often see<br>non-Japanese professionals using the BlackBerry in the Kamiyacho,
<br>Akasaka, and Otemachi districts where many financial foreign <br>institutions are located. <br><br>Another player in the push-mail market is Visto who works with <br>SoftBank. The company does not sell its own phone like Research
<br>In Motion does with the BlackBerry – it provides a client to <br>install on the end-user's phone of choice, and a server that <br>connects to the customer's mail server securely behind the <br>corporation's firewall. Visto launched the first real-time push
<br>service supporting Japanese language in 2005 under the Vodafone <br>Office Mail brand, and the service was re-branded SoftBank <br>Wireless Assistant in 2006. In August, Visto announced a new <br>service in a tie-up with PTS Consulting. 'Mobile carriers often
<br>lack the IT expertise to setup the push mail services and PTS <br>Consulting, our service partner, has this expertise. We will <br>first target the foreign enterprise market where there is still a<br>lot of low hanging fruit, and then move more and more into
<br>Japanese enterprises as awareness of these types of services <br>expand in the market', according to Darren McKellin. The Visto <br>service with PTS is available on the Nokia E61 and N73 devices <br>from Vodafone, and the recently launched Windows Mobile 5 phones
<br>from HTC that run on the DoCoMo and Softbank networks. 'Flat data<br>rate plans are available for all devices we support, and, <br>contrary to the BlackBerry service architecture, no customer data<br>or credentials are stored on servers outside the enterprise's
<br>firewalls', says McKellin. <br><br>The push mail market in Japan is clearly underdeveloped. Until <br>now the lack of devices and lack of expertise to setup the <br>services were the bottlenecks. The new Visto service with PTS
<br>tackles both issues. 'Japan is a huge, untapped market for <br>real-time push-mail services, I expect a few million corporate <br>push mail users within 2 years in Japan', says Visto's McKellin <br>optimistically. Stay tuned and wait for our push mails to arrive.
<br><br><br>By Arjen Van Blokland<br><br>To comment on this newsletter please visit the website version of<br>the article at <a href="http://www.japaninc.com/ww166" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)">
www.japaninc.com/ww166</a><br><br>----------------------------------------------------------
<br>Start a Company in Japan<br><br>Entrepreneur's Handbook Seminar 6th of October, 2007<br><br>If you have been considering setting up your own company,<br>find out what it takes to make it successful.<br>Terrie Lloyd, founder of over 13 start-up companies in Japan,
<br>will be giving an English-language seminar and Q and A on<br>starting up a company in Japan.<br>This is an ideal opportunity to find out what is involved,<br>and to ask specific questions that are not normally answered
<br>in business books.<br>All materials are in English and are Japan-focused.<br><br>For more details: <a href="http://japaninc.com/terrie_lloyd/" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)">http://japaninc.com/terrie_lloyd/
</a><br><br>-----------------------------------------------------------
<br><br>Japan's First Family Social Network is here! <a href="http://www.piqniq.jp" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)">www.piqniq.jp</a><br><br>Are you raising a family in Japan? Do you speak English?
<br>Would you like to meet other English speaking families in
<br>your area? Piqniq is a Social Network Service tailored<br>specifically for you!<br>Our concept is "Families helping Families" and we invite<br>anyone that wants to meet other families, help other families,<br>
or discuss family-related issues pertinent to life in Japan<br>to come and join the Piqniq today!<br><br>For more information: <a href="http://www.piqniq.jp" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)">
www.piqniq.jp</a><br><br>-----------------------------------------------------------
<br>RidgeRunner Niseko<br>International Cricket Competition 15-17 September 2007<br><br>This is your invitation to three days of fun at an<br>international cricket tournament in Niseko being held to<br>the benefit of the Tyler Foundation for Childhood Cancer.
<br><br>Cricketing legend Dennis Lillee will be attending the event<br>which is being co-hosted by the Higashiyama Prince Hotel and<br>includes two days of cricket, a golf match and charity<br>dinner dance and auction.<br>
For more information, and the chance to win a<br>dinner with Dennis,<br><br>please visit <a href="http://www.ridgerunner.jp/cricket" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)">www.ridgerunner.jp/cricket
</a><br>or contact Simon Jackson<br>(<a href="mailto:simon@rad-development.com" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)">
simon@rad-development.com</a>, 011-876-3704)<br><br>------------------- ICA Event-Sept 20 -------------------<br><br>SPECIAL JOINT EVENT with the AUSTRALIAN NEW ZEALAND CHAMBER<br><br>Speaker: Tim Williams, Founder and Director of Value Commerce
<br>Topic: Japan Success Stories - Value Commerce<br><br>Details: Complete event details at <a href="http://www.icajapan.jp/" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)">http://www.icajapan.jp/
</a><br>(RSVP Required)<br>Date: Thursday, September 20, 2007<br>Time: 6:30 Doors open
<br>(Light buffet, beer, wine, soft drinks included)<br>Cost: 3,500 yen (members), 5,500 yen (non-members)<br><br>Open to all-location is Australian Embassy B2<br><a href="http://www.australia.or.jp/english/seifu/embassy/map.html" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)">
http://www.australia.or.jp/english/seifu/embassy/map.html</a><br><br>-----------------------------------------------------------
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