----------------------------------------------------------------<br>Japan Inc Magazine Presents:<br>W I R E L E S S W A T C H<br><br>READ WIRELESS WATCH ONLINE AT:<br><a href="http://www.japaninc.com">www.japaninc.com</a><br>
<br>The Latest News From The Wireless Industry In Japan<br>----------------------------------------------------------------<br>Issue No. 175 Wednesday July 2, 2008<br>Subscribers: 9467<br>SUBSCRIBE AND UNSUBSCRIBE TO WIRELESS WATCH:<br>
<a href="http://www.japaninc.com/newsletters/free_sign_up">http://www.japaninc.com/newsletters/free_sign_up</a><br><br>-----------------------------------------------------------<br><br>iPhone Introduction in Japan:<br>Apple's next battle with the electronics giants<br>
<br>In July, SoftBank will introduce the long awaited iPhone. <br>Will the iPhone succeed in the Japanese market with so many <br>high-end phones being launched every year? <br><br>Almost all Japanese have a handset. An upcoming trend is that <br>
people buy a second phone. They usually have one 'simple' cheap <br>phone for making phone calls and send emails, and one multimedia<br>high-end phone equipped with audio-visual and gaming features. <br>It is this high-end segment where the iPhone will be competing. <br>
<br>The Japanese electronics makers name their high-end phone after<br>their flat panel brand names: Sharp with Aquos, Panasonic Viera <br>and Sony Ericsson Bravia. Sharp's Aquos line of phones is very <br>popular among SoftBank and DoCoMo users. These phones costs <br>
about 800 US dollar without subsidy. Digital television (One <br>Seg) is gaining popularity. The Sharp phone has a digital video <br>capability, able to record up to 20 hours of television on a 4GB<br>MicroSD memory card. We see many people watching recorded TV in <br>
the subway these days. To watch sports, the frame rate can even<br>be increased from 15 to 30 per second. <br><br>The camera functions of these phones are similar to the digital <br>cameras that were out in the market a year ago. Autofocus and 5 <br>
million pixels is becoming the standard for mobile phones. <br>Photos can be directly uploaded into mobile blogs. The Sharp <br>phone featuresa 29mm lens to make wide angle photos. <br><br>KDDI has extended the LISMO music service (similar to iTunes) to<br>
video downloads. Like Apple with iTunes, KDDI offers PC software<br>to download the videos and music, and synchronize it with the <br>phone. There are about 2,000 movie titles available in the Lismo<br>video service with a maximum price of 5 US dollar per title. <br>
<br>The Apple iPhone will have a good chance to become popular in <br>the Japanese market. SoftBank has priced the phone in the same <br>range as other high-end phones. As the iPhone has the same specs<br>worldwide, it lacks One Seg and Felica. Software applications <br>
can be bought and downloaded from the Apple iStore, something <br>that Japanese mobile phone users are not used to. Like in other <br>markets, the friendly user interface will be the main <br>differentiating feature. <br>
<br>To sell more than 1 million iPhones in Japan, Apple cannot only <br>rely on SoftBank which has 19 million subscribers, less than 20%<br>of the market. It has to reach out to NTT DoCoMo as well – stay <br>tuned. <br><br>
--------NEW GADGET BLOG: TEKRONOMICON.COM------------------<br><br>In collaboration with Gadget Watch, Gadget blog Tekronomicon<br>offers a detailed look at select gadgets - shiny and strange,<br>from gizmo ground zero in Tokyo.<br>
See the gadgets introduced in Gadget Watch,<br>with photos and more at: <a href="http://www.tekronomicon.com">www.tekronomicon.com</a><br><br>-----------------------------------------------------------<br><br>++EVENTS<br>
<br>-------------------- ICA Event - June 25 ------------------<br><br>Speaker: Henry Ng, Head of Professional Security Services<br>-Asia, Verizon Business<br><br>Topic: Bridging the Security Management Gap:<br>How to Move from Point Solutions to Process<br>
<br>Details: Complete event details at <a href="http://www.icajapan.jp/">http://www.icajapan.jp/</a><br>(RSVP Required)<br>Date: Thursday, June 25, 2008<br>Time: 6:30 Doors open includes light buffet<br>Cost: 4,000 yen (members), 6,000 yen (non-members)<br>
Open to all-venue is The Foreign Correspondents' Club of Japan<br><a href="http://www.fccj.or.jp/aboutus/map">http://www.fccj.or.jp/aboutus/map</a><br><br>---------- Metropolis and eigoTown.com Party --------------<br>
<br>July 26, 2008 - Hundreds of party people out for a good time<br>@ Alife, Nishi-Azabu. Alcohol, food and music!<br><br>What you get:<br>All-you-can drink<br>Live Shows<br>Prizes: **Trip for two to Macau courtesy of Viva Macau**<br>
DJs<br>+ Single people<br><br><a href="http://www.metropolis.co.jp/iparty/">http://www.metropolis.co.jp/iparty/</a><br><br>Nearest stn: Roppongi. <a href="http://www.metropolis.co.jp/party">www.metropolis.co.jp/party</a><br>
<br>CORPORATE SPONSORS WELCOME<br><br>-----------------------------------------------------------<br clear="all"><br>++END<br>